Hyderabad: Hyderabad Based Key Entertainments – a Digital Content Creator, Aggregator & Distributor ventures into film production, with their first Multi-Lingual feature film “SALMON” which is shaping up in seven languages (Malayalam, Telugu, Tamil, Kannada, Marathi, Bengali & Hindi), first ever in the Indian History a 3D film releasing in seven languages. The film is Written and Directed by Shalil Kallur and Produced under the banner MJS Media. This film starring Vijay Yesudas, (S/o. Popular Singer National Award Winner, K. J. Yesudas), Jonita Doda & Minakshi Jaiswal. It is a Romantic Suspense Thriller and has 42 songs in total including all the 7 languages, and it is going to be released through PVR.
Key Entertainments within a short span of time from inception has grown to the stage of production, while their primary business line was digital distribution & syndication of films and audio-visual content in all the Indian Languages.
Speaking on the occasion Kishore Raju, CEO of Key Entertainments says “We are quite excited about our new venture. I have been closely associated with the industry over the last 15 years and felt this is the right time to venture into production. SALMON is one of those rare kinds of film that offers an edge of the seat experience to the audience. Going further we want to handpick projects that stand out of the box both in terms of style of narration and visual experience. And also a few more projects are in the pipeline, will announce once we finish our first one”.
About the CONTENT& COVID SCENARIO, “the market has seen a huge change in terms of the way content is consumed during the lockdown, with the bigger OTT players entering India and their focus is also being in investing into the original content creation, we could be one of the value add to them by bringing a lot of talent to the table. To bridge the gap, we have associated with various filmmakers, both young and experienced, and can come up with the concepts that platform demands in web series and web original formats. We see an opportunity in these times of crisis” concludes Kishore.
Kishore Raju is an Industry veteran, who has extensive experience working in top VAS/OTT companies Like YUPP TV, Apalya Technologies and Pyro Group, etc, at various positions, before embarking on his own journey of Key Entertainments.
