100% Telugu entertainment platform aha made an entry into the entertainment arena in February, and in just around 3 months since formally introducing themselves to the world, they have fast emerged as a premium entertainment destination in India with around 1 crore unique users experiencing the platform!
Making quick inroads as a name to watch out for in the OTT space, aha has registered many milestones. With over 30 lakh mobile app downloads and a total streaming duration of nearly 20 crores, aha has proved to be a new entrant to watch out for. With a global population of over 10 crores Telugu people as the target consumers, aha is fast becoming a household name.
Seeing an unprecedented growth, which is a testimony to the platform’s efforts in becoming the one-stop-point for anyone looking for Telugu entertainment, what has worked in favor of aha is the 100% Telugu sentiment that has connected widely with the people. Add to that the value proposition of Rs. 1/Day for the annual subscription has widely gained patronage. Easy accessibility that makes it a living room experience has also made aha a favorite with users. The app is available on Play Store and Appstore alongside devices like Amazon Fire TV Stick, Android TV, LG TV, Apple TV, and Roku TV. It will soon be available on Samsung TV as well.
Offering original content cutting across genres like thriller, drama, romance, and comedy amongst several others, aha has become the platform that has managed to reach the hearts of the Telugu people. So much so, that the platform is expanding its footprint in the area and working to become the biggest creator of high quality original Telugu content for the web. Over 40 shows featuring top acting and directorial talent in Telugu are now in the pipeline.
It is to be noted that aha originals likeMasti’s, Locked and Sin have proved to be a massive success – inching towards 15 million streaming minutes each – garnering critical acclaim apart from public acceptance.
Kickstarting with Naga Chaitanya and Sai Pallavi-starrer Love Story, major acquisitions of many theatrical releases are in the pipeline. So far, the platform has seen success with film premieres like Arjun Suravaram, Khaidiand KanuluKanulanuDochaayante.
Taking the massive growth graph as a push to move ahead, aha aims to further strengthen its stand as an entertainment portal which will be the go-to when it comes to delivering quality content that will continue to earn the patronage of Telugu entertainment lovers. aha is seeing a huge number of visitors from cities like Bengaluru and Chennai as well alongside the Telugu speaking states.
Speaking about the rising trajectory of aha, Girish Menon, Partner and Head – Media and Entertainment, KPMG, who has closely been working with aha says, “The OTT market in India is poised for rapid acceleration, particularly in key regional markets. Amongst the regional language markets, the Telugu OTT market is extremely attractive with a strong affinity towards video entertainment and cinema, high broadband internet penetration, and preference of the ~10 crores Telugu speaking population to consume content in their native language, players with a strong understanding of consumer preferences with a focus on exclusive Telugu content like movies, as well as originals appealing to the sensibilities of the local audience, are well-positioned succeed in this market.”
aha is a one-stop-destination for anyone in search of wholesome Telugu entertainment. With affordable pricing and premium content in the offering, the platform is surely a game-changer in the market.
