Mumbai: The Advertising Club recently announced an immersive and engaging digital debate series Vice & Versa – A tri-part novel series of exciting Debates on subjects where the jury is still divided on the answer. Reckoned for its role in driving the advertising and media industry’s growth agenda through various initiatives the digital debate series was announced to create an idea exchange platform that debates on key issues and challenges faced by the marketing fraternity in the current times. Moderated by renowned journalist Sonali Krishna, the 2nd debate of VICE & VERSA will see Roshan Abbas, Managing Director, Encompass and Co-founder Kommune and Swapan Seth Founder of This Content go face to face on if the Epitaph of classical advertising is already written?
The second debate under the said series is set to be held on Saturday, 4th July 2020 at 6.15 pm. The Live streaming will be done on Zoom, Youtube and Facebook
The 1st part of the debate ‘Brand Purpose – Responsible Or Opportunistic ‘ garnered a tremendous response with some of industry’s best thought leaders discussing the need and importance of brands to serve the community and demonstrate altruistic intent, thereby generating significant patronage and equity along the way. The upcoming debate will see very insightful and thought-provoking discourse on the polarizing and relevant discussion of if classical advertising as we know it is nearing its end with the emergence of digital, experiential, and other novel marketing formats.
Speaking about the 2nd debate ‘Partho Dasgupta, President, The Advertising Club said “The digital debate series have been curated with the vision of facilitating stirring conversations and insights on the most burning issues set to impact the future course of the marketing and advertising industry.”
He further added “With the changing brand ecosystems and consumer preferences, advertising as we know has had to evolve and adapt to the new normal. AI, Analytics and Digital have transformed the way brands engage and communicate with its consumers. At this point of inflection what role can classical advertising play, if any, in helping brands achieve its objective of building resonance? Iam sure that Roshan and Swapan in the upcoming discussion will bring to fore some thought-provoking ideas and views on this immersive and critical topic that is core to the future of the advertising industry.”
The Advertising Club continues to play a transformational and catalytic role in developing the industry practices and facilitating category growth by providing stirring knowledge and ideas exchange platforms like Marquees, Goa Fest, Effies, Emvies and now the digital debate series VICE & VERSA amongst others.
