Mumbai: Doctors are literally the last stand between life and death. This is a largely acknowledged fact around the world. In India, however, we go a bit further and place them at the same pedestal as gods. This embodiment, as respectfully envisaged as it may be, often overlooks the fact that they are after all human.
COVID-19 has claimed many lives this year, many among them are doctors. So, on National Doctor’s Day 2020, Dabur has released a special video to acknowledge their contribution and to pray for the well-being of doctors – the frontline workers in the battle against this terrible disease. Dabur is a well respected wellness brand that is a leader of immunity building ayurvedic products.
Dabur India Ltd Marketing Head-Ayurveda Ethicals Dr. Durga Prasad : “Doctors have been providing selfless services to patients across the country in the face of the COVID pandemic. We want to salute the spirit of our frontline Health workers on the occasion of National Doctor’s Day by acknowledging their contribution in alleviating disease and suffering and building a healthy nation. This video is our expression of gratitude towards these superheroes.”
Ritu Sharda, CCO, Ogilvy Delhi: “Doctors always put patients first, their own safety and well-being does not stop them from discharging their duties, I know this all too well because my father was a doctor and I have seen this ethos being lived out day and night. The idea that a doctor, as godlike as he may be, is after all a human is a very powerful message. This strongly reiterates doctor safety and wellness conversations that are especially important to have in these times.”
Links Of Video:
https://www.instagram.com/p/CCE0TnTB9IK/?igshid=1oy6mn7ak8ljp
https://www.facebook.com/DaburIndia/videos/404914963736235
CREDITS
Client: Dabur India Ltd.
Head, Digital Marketing: Kapil Ohri
Manager-Digital Marketing: Siddharth Vishwakarma
Agency: Ogilvy Delhi
President & Head of Office: Shouvik Roy
Chief Creative Officer, Ogilvy Delhi: Ritu Sharda
Creative Team: Kingshuk Dey, Shailender Mahajan
Account Management: Varsha Raina, Sukanya Saha
Planning: Shikha Sharma
