Thursday, March 26, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Pessimism rife among global citizens, 61% say country on wrong track; 60% of urban Indians believe country moving in right direction: Ipsos

by MN4U Bureau
July 31, 2020
in Featured, Marketing
Reading Time: 3 mins read
A A
Pessimism rife among global citizens, 61% say country on wrong track; 60% of urban Indians believe country moving in right direction: Ipsos
Share Share ShareShare

New Delhi: According to the July wave of the Ipsos What Worries the World global monthly survey, 61% of the global citizens polled believe their country is on the wrong track. India on the contrary has bucked the global trend of pessimism, with at least 60 percent of the urban citizens polled believing their country is moving in the right direction. Though there is a 5% downward slide in optimism levels from the June round.

Interestingly, the countries most optimistic about the direction their country was headed into, were Saudi Arabia (84%), Malaysia (75%), Australia (60%) and India (60%). And the most pessimistic about the future were Chile (84%), South Africa (79%), Hungary (77%), France (73%), Belgium (73%), US (72%), Turkey (70%) and Italy (70%).

What worries global citizens and Indians?

In the July wave, the top global issues that emerged were: COVID 19 (43%), Unemployment (40%), Poverty and social inequality (32%), Financial and political corruption (27%), Crime and violence (24%) and Healthcare (22%). While for urban Indians per se, the top issues perturbing them were COVID19 (61%), Unemployment (50%), Financial and political corruption (29%), Poverty and inequality (26%) and Healthcare (25%).

Amit Adarkar
Amit Adarkar

“Largely, the worries of global citizens are a lot similar to what urban Indians are experiencing, though concerns around coronavirus and lack of jobs is far more pronounced for urban Indians. COVID19 scare for India is far from over and it is collaterally impacting jobs, the standard of living, healthcare cost, and there is the fear of corruption levels going up, as things continue to be in a state of flux,” said Amit Adarkar, CEO, Ipsos in India. 

COVID19 Worry – Who worries more; who worries less

COVID19 is far from over. And this worry is the top preoccupation (43%) of global citizens.

And the markets worrying most about the Corona Virus were Chile (61%), India (61%), Peru (60%), Saudi Arabia (60%), Japan(59%), Malaysia (57%), Great Britain (56%), South Korea (56%) and Spain (52%).

On the other hand, some markets were less bothered about the coronavirus and included Hungary (15%), Russia (22%), Turkey (28%), and Italy (28%).

“The govt has increased testing and ramped up treatment facilities, but until people follow all SOPs of hygiene, protective masks, and social distancing, the infection numbers will not taper off. Weekend curfews, short-term lockdowns, and subdued festivals/ celebrations are hindering normalcy resumption and may further impact consumer sentiment adversely,” added Adarkar.

Top four global issues            

1) COVID-19 (47%)

2) Unemployment & Jobs (40%)

3) Poverty and social inequality(32%)

4) Financial/ political corruption (27%)

Top four issues in India

1) COVID-19 (61%)

2) Unemployment& Jobs (50%)

3) Financial and political corruption(29%)

4) Poverty and social inequality (26%)

Technical Note

Full results available from www.ipsos-mori.com.

The survey was conducted in 27 countries around the world via the Ipsos Online Panel system. The 27 countries included are Argentina, Australia, Belgium, Brazil, Canada, Chile, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.

18,505 interviews were conducted between June 19th, 2020 – July 3rd, 2020 among adults aged 18-74 in the US, South Africa, Turkey, Israel, and Canada and age 16-74 in all other countries. Data are weighted to match the profile of the population.

In 17 of the 27 countries surveyed internet penetration is sufficiently high to think of the samples as representative of the wider population within the age ranges covered: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Israel, Italy, Japan, Poland, South Korea, Spain, Sweden, Great Britain, and the United States.  The remaining 11 countries surveyed: Brazil, Chile, India, Malaysia, Mexico, Netherlands, Russia, Peru, Saudi Arabia, South Africa, and Turkey have lower levels of internet penetration and so these samples should instead be considered to represent a more affluent, connected population.  These are still a vital social group to understand in these countries, representing an important and emerging middle class.

Tags: Amit Adarkar IpsosIpsos What Worries the World global monthly survey

RECENT POSTS

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative
Marketing

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

March 26, 2026
0

Mumbai: Lauritz Knudsen Electrical and Automation has renewed and strengthened its partnership with Mumbai Indians for a second consecutive year,...

Read moreDetails
Gujarat Titans onboards 37 partners ahead of TATA IPL 2026, strengthening brand ecosystem
Marketing

Gujarat Titans onboards 37 partners ahead of TATA IPL 2026, strengthening brand ecosystem

March 26, 2026
0

Ahmedabad: Gujarat Titans are entering the TATA IPL 2026 with a robust partner ecosystem of 37 brands, reflecting strong momentum,...

Read moreDetails
CaratLane names Yami Gautam Dhar as its first-ever Brand Ambassador
Marketing

CaratLane names Yami Gautam Dhar as its first-ever Brand Ambassador

March 26, 2026
0

Mumbai: CaratLane, a Tata Group company and India’s leading omnichannel fine jewellery brand, today announced the appointment of acclaimed actor...

Read moreDetails
Foxtale ropes in Tilak Varma as Brand Ambassador, extends ‘Play On Till The Sun’s Gone’ campaign
Marketing

Foxtale ropes in Tilak Varma as Brand Ambassador, extends ‘Play On Till The Sun’s Gone’ campaign

March 26, 2026
0

Mumbai: Foxtale has announced the onboarding of Tilak Varma as its newest brand ambassador, extending its ongoing “Play On Till...

Read moreDetails
JioStar powers TATA IPL 2026 with blockbuster sponsor line-up
Marketing

JioStar powers TATA IPL 2026 with blockbuster sponsor line-up

March 26, 2026
0

Mumbai: JioStar, the official broadcaster and streaming partner for the TATA IPL 2026, has announced a robust roster of 27...

Read moreDetails
Tory Burch taps Song Yuqi for Spring 2026 campaign, launches ‘Tory Stories’ documentary series
Marketing

Tory Burch taps Song Yuqi for Spring 2026 campaign, launches ‘Tory Stories’ documentary series

March 26, 2026
0

Mumbai: Tory Burch has unveiled its Spring 2026 campaign featuring brand ambassador Song Yuqi, combining fashion storytelling with a documentary-led...

Read moreDetails

LATEST NEWS

Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

March 26, 2026
94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026

ANALYSIS

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026
Analysis

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026
0

Mumbai: KNOLSKAPE, a company that works in the field of experiential learning tech and talent transformation, has released its latest...

PEOPLE

Keventers names Shaurya Prabhat as CEO
People

Keventers names Shaurya Prabhat as CEO

March 26, 2026
0

New Delhi: Keventers, the century-old milkshake brand owned by Super Milk Products Pvt. Ltd., has announced the appointment of Shaurya...

MARKETING

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative
Marketing

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

March 26, 2026
0

Mumbai: Lauritz Knudsen Electrical and Automation has renewed and strengthened its partnership with Mumbai Indians for a second consecutive year,...

Subscribe to Newsletters

ADVERTISING

Creativefuel launches LinkedIn-focused marketing vertical ‘Subtle Company’
Advertising

Creativefuel launches LinkedIn-focused marketing vertical ‘Subtle Company’

March 26, 2026
0

Mumbai: Creativefuel has announced the launch of Subtle Company, a new LinkedIn-focused marketing vertical, marking its expansion into platform-specific, specialised...

PRINT

Press Emblem Campaign raises concern over sealing of UNI office in Delhi
Print

Press Emblem Campaign raises concern over sealing of UNI office in Delhi

March 23, 2026
0

Delhi: Press Emblem Campaign (PEC) has expressed concern over the sealing of the office of United News of India (UNI)...

AUTHOR'S CORNER

Control Uday, Control… But Who’s Actually Controlling?
Authors Corner

Control Uday, Control… But Who’s Actually Controlling?

March 26, 2026
0

A few months ago, I had written about agencies becoming “AIgencies.” At that time, it felt like we were just...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

March 26, 2026
Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

March 26, 2026
94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.