Saturday, May 9, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

COVID 19 stays No.1 worry for Global Citizens and Urban Indians in September 2020; Joblessness close on the heels: Ipsos Survey

More urban Indians are optimistic about how their country is doing; global citizens are riding on pessimism

by MN4U Bureau
September 29, 2020
in Featured, Marketing
Reading Time: 3 mins read
A A
Consumer Confidence plunges by 7.3 percentage points in January 2020
Share Share ShareShare

New Delhi: The September 2020 results of What Worries the World continues to paint a gloomy picture for global citizens, with at least 6 in 10 (62%) believing their country is on the wrong track. Urban Indians on the contrary are comparatively, more buoyant and at least 62% believe the country is moving in the right direction.

The survey of 27 markets and over 20,000 global citizens shows,  COVID19 remains top worry for global citizens and urban Indians – consecutively for 6 months, refusing to budge from pole position, as infections continue to rise; and while those getting cured are also in large number, at the same time, people continue to lose lives, due to the virus. Joblessness, perturbs urban Indians and global citizens  – in India 1 in 2 is worried about unemployment.

Markets Most optimistic & Least Optimistic  

Interestingly, the markets most optimistic are the usual suspects of Saudi Arabia (80%), Malaysia (67%) and India (62%).

And the markets most pessimistic were of South Africa (86%), Belgium (78%), Chile (76%), Spain (74%), France (73%), among others.

COVID 19 Worry – Markets most concerned and least concerned

At least 45% of global citizens are worried about COVID 19!

The markets most worried are also the ones that are still grappling with the resilient corona virus – South Korea (72%), Australia (63%), Japan (60%), Malaysia (58%), Spain (58%), Great Britain (56%), India (55%), Peru (55%), Saudi Arabia (54%), the US (54%), among others.

On the other hand, the markets least worried about COVID 19 were of, Russia (20%), Sweden (27%), South Africa (29%), Hungary (30%) and Belgium (32%).

Top 5 global issues (worries) and those of Urban Indians, in September 2020.

Top 5 global issues

1) COVID-19 (45%)

2) Unemployment &jobs (39%)

3) Poverty and social inequality(30%)

4)Crime and violence (27%)

5) Financial/ political corruption (27%)

Top 5 issues in India       

1) COVID-19 (55%)

2) Unemployment& Jobs (53%)

3) Financial and political corruption(29%)

4) Poverty and social inequality (23%)

5)Healthcare (23%)

Amit Adarkar
Amit Adarkar

“India has been cautiously forging ahead in the pandemic. Though India ranks high in terms of the overall level of optimism, COVID19 continues to remain our top issue. Interestingly, the second issue- unemployment & jobs– garners almost a similar score as COVID19, indicating people are showing an equal concern on the pandemic itself and the economic fallout of the pandemic. The government has the tough task of managing a delicate balance between managing infections by delaying full scale relaxation and the impact of curtailed economic activity on employment generation,“ said Amit Adarkar, CEO, Ipsos India.

 

Technical Note

Full results available on:

https://www.ipsos.com/ipsos-mori/en-uk.

The survey was conducted in 27 countries around the world via the Ipsos Online Panel system. The 27 countries included are Argentina, Australia, Belgium, Brazil, Canada, Chile, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.

20,085 interviews were conducted between August 21st 2020 and September 4th 2020 among adults aged 18-74 in the US, South Africa, Turkey, Israel and Canada and age 16-74 in all other countries. Data are weighted to match the profile of the population.

In 16 of the 27 countries surveyed, internet penetration is sufficiently high to think of the samples as representative of the wider population within the age ranges covered: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Israel, Italy, Japan, Poland, South Korea, Spain, Sweden, Great Britain and United States.  The remaining 11 countries surveyed: Brazil, Chile, India, Malaysia, Mexico, Netherlands, Russia, Peru, Saudi Arabia, South Africa and Turkey have lower levels of internet penetration and so these samples should instead be considered to represent a more affluent, connected population. These are still a vital Social group to understand in these countries, representing an important and emerging middle class.

Tags: Amit Adarkar IpsosCOVID19 remains top worryMarkets Most optimisticTop 5 global issuesTop 5 issues in IndiaWhat Worries the World

RECENT POSTS

Casagrand ropes in Chiyaan Vikram to lead campaign for its biggest residential development, Highcity
Marketing

Casagrand ropes in Chiyaan Vikram to lead campaign for its biggest residential development, Highcity

May 8, 2026
0

Mumbai: Chiyaan Vikram has partnered with Casagrand to front its largest-ever residential project, Casagrand Highcity, as the real estate developer...

Read moreDetails
PepsiCo strengthens Quaker® nutrition positioning with major brand refresh focused on protein and fibre
Marketing

PepsiCo strengthens Quaker® nutrition positioning with major brand refresh focused on protein and fibre

May 8, 2026
0

New Delhi: As Indian consumers become increasingly conscious about nutrition and healthier breakfast choices, Quaker®, the world’s No.1 oats brand,...

Read moreDetails
Mother’s Recipe
Marketing

Mother’s Recipe refreshes visual identity of its iconic pickle range

May 7, 2026
0

New Delhi: Mother’s Recipe is set to refresh the visual identity of its iconic pickle range, marking the first major...

Read moreDetails
Ducati India elevates Amit Chauhan as Head of Marketing after decade-long tenure
Marketing

Ducati India elevates Amit Chauhan as Head of Marketing after decade-long tenure

May 7, 2026
0

Mumbai: Ducati India has elevated long-time team member Amit Chauhan to the role of Head of Marketing, reinforcing its strategy...

Read moreDetails
FatakPay names Ashwin Shetty as Head – Branding and Communications
Marketing

FatakPay names Ashwin Shetty as Head – Branding and Communications

May 6, 2026
0

Mumbai: FatakPay has announced the appointment of Ashwin Shetty as Head – Branding and Communications, as the company sharpens its...

Read moreDetails
Mothercare names Yami Gautam Dhar as Face of new personal care campaign
Marketing

Mothercare names Yami Gautam Dhar as Face of new personal care campaign

May 6, 2026
0

Mumbai: Mothercare has announced a collaboration with Yami Gautam Dhar as the face of its latest personal care campaign, ‘You...

Read moreDetails

LATEST NEWS

Casagrand ropes in Chiyaan Vikram to lead campaign for its biggest residential development, Highcity

Casagrand ropes in Chiyaan Vikram to lead campaign for its biggest residential development, Highcity

May 8, 2026
PepsiCo strengthens Quaker® nutrition positioning with major brand refresh focused on protein and fibre

PepsiCo strengthens Quaker® nutrition positioning with major brand refresh focused on protein and fibre

May 8, 2026

ANALYSIS

DV Fraud Lab Report
Analysis

AI-fueled CTV fraud schemes surge 140% globally: DoubleVerify Report

May 8, 2026
0

New York: DoubleVerify, the software platform for media quality verification and ad performance optimization, has released its 2026 Global Insights...

PEOPLE

Public Affairs
People

Public Affairs Forum of India announces its new leadership team for 2026-27

May 8, 2026
0

The Public Affairs Forum of India (PAFI), India's leading platform for corporate public affairs practitioners, today announced its newly elected...

MARKETING

Casagrand ropes in Chiyaan Vikram to lead campaign for its biggest residential development, Highcity
Marketing

Casagrand ropes in Chiyaan Vikram to lead campaign for its biggest residential development, Highcity

May 8, 2026
0

Mumbai: Chiyaan Vikram has partnered with Casagrand to front its largest-ever residential project, Casagrand Highcity, as the real estate developer...

Subscribe to Newsletters

ADVERTISING

id8 media solutions brings Off-White™ to India through community-first storytelling and creator amplification
Advertising

id8 media solutions brings Off-White™ to India through community-first storytelling and creator amplification

May 8, 2026
0

Bengaluru: India's luxury and fashion landscape is entering a new era. As global brands deepen their presence in the country,...

PRINT

The Hindu Group launches a Weekly Tabloid for Young Readers, ‘Teen Digest’
Media

The Hindu Group launches a Weekly Tabloid for Young Readers, ‘Teen Digest’

April 30, 2026
0

Chennai: The Hindu Group has announced the launch of The Hindu Teen Digest, a weekly tabloid aimed at engaging India’s teenage audience through...

AUTHOR'S CORNER

Can Real-Time Brand Equity Reports Shift Marketing Spend Allocations for Good?
Authors Corner

Can Real-Time Brand Equity Reports Shift Marketing Spend Allocations for Good?

May 8, 2026
0

Here is a question every brand leader should ask themselves: when was the last time a quarterly brand tracker significantly...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

SPNI Unveils Rohit Sharma-Led Teaser Ahead of Major Entertainment Launch

SPNI Unveils Rohit Sharma-Led Teaser Ahead of Major Entertainment Launch

May 8, 2026
Casagrand ropes in Chiyaan Vikram to lead campaign for its biggest residential development, Highcity

Casagrand ropes in Chiyaan Vikram to lead campaign for its biggest residential development, Highcity

May 8, 2026
PepsiCo strengthens Quaker® nutrition positioning with major brand refresh focused on protein and fibre

PepsiCo strengthens Quaker® nutrition positioning with major brand refresh focused on protein and fibre

May 8, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.