Thursday, March 26, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

COVID 19 stays No.1 worry for Global Citizens and Urban Indians in September 2020; Joblessness close on the heels: Ipsos Survey

More urban Indians are optimistic about how their country is doing; global citizens are riding on pessimism

by MN4U Bureau
September 29, 2020
in Featured, Marketing
Reading Time: 3 mins read
A A
Consumer Confidence plunges by 7.3 percentage points in January 2020
Share Share ShareShare

New Delhi: The September 2020 results of What Worries the World continues to paint a gloomy picture for global citizens, with at least 6 in 10 (62%) believing their country is on the wrong track. Urban Indians on the contrary are comparatively, more buoyant and at least 62% believe the country is moving in the right direction.

The survey of 27 markets and over 20,000 global citizens shows,  COVID19 remains top worry for global citizens and urban Indians – consecutively for 6 months, refusing to budge from pole position, as infections continue to rise; and while those getting cured are also in large number, at the same time, people continue to lose lives, due to the virus. Joblessness, perturbs urban Indians and global citizens  – in India 1 in 2 is worried about unemployment.

Markets Most optimistic & Least Optimistic  

Interestingly, the markets most optimistic are the usual suspects of Saudi Arabia (80%), Malaysia (67%) and India (62%).

And the markets most pessimistic were of South Africa (86%), Belgium (78%), Chile (76%), Spain (74%), France (73%), among others.

COVID 19 Worry – Markets most concerned and least concerned

At least 45% of global citizens are worried about COVID 19!

The markets most worried are also the ones that are still grappling with the resilient corona virus – South Korea (72%), Australia (63%), Japan (60%), Malaysia (58%), Spain (58%), Great Britain (56%), India (55%), Peru (55%), Saudi Arabia (54%), the US (54%), among others.

On the other hand, the markets least worried about COVID 19 were of, Russia (20%), Sweden (27%), South Africa (29%), Hungary (30%) and Belgium (32%).

Top 5 global issues (worries) and those of Urban Indians, in September 2020.

Top 5 global issues

1) COVID-19 (45%)

2) Unemployment &jobs (39%)

3) Poverty and social inequality(30%)

4)Crime and violence (27%)

5) Financial/ political corruption (27%)

Top 5 issues in India       

1) COVID-19 (55%)

2) Unemployment& Jobs (53%)

3) Financial and political corruption(29%)

4) Poverty and social inequality (23%)

5)Healthcare (23%)

Amit Adarkar
Amit Adarkar

“India has been cautiously forging ahead in the pandemic. Though India ranks high in terms of the overall level of optimism, COVID19 continues to remain our top issue. Interestingly, the second issue- unemployment & jobs– garners almost a similar score as COVID19, indicating people are showing an equal concern on the pandemic itself and the economic fallout of the pandemic. The government has the tough task of managing a delicate balance between managing infections by delaying full scale relaxation and the impact of curtailed economic activity on employment generation,“ said Amit Adarkar, CEO, Ipsos India.

 

Technical Note

Full results available on:

https://www.ipsos.com/ipsos-mori/en-uk.

The survey was conducted in 27 countries around the world via the Ipsos Online Panel system. The 27 countries included are Argentina, Australia, Belgium, Brazil, Canada, Chile, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.

20,085 interviews were conducted between August 21st 2020 and September 4th 2020 among adults aged 18-74 in the US, South Africa, Turkey, Israel and Canada and age 16-74 in all other countries. Data are weighted to match the profile of the population.

In 16 of the 27 countries surveyed, internet penetration is sufficiently high to think of the samples as representative of the wider population within the age ranges covered: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Israel, Italy, Japan, Poland, South Korea, Spain, Sweden, Great Britain and United States.  The remaining 11 countries surveyed: Brazil, Chile, India, Malaysia, Mexico, Netherlands, Russia, Peru, Saudi Arabia, South Africa and Turkey have lower levels of internet penetration and so these samples should instead be considered to represent a more affluent, connected population. These are still a vital Social group to understand in these countries, representing an important and emerging middle class.

Tags: Amit Adarkar IpsosCOVID19 remains top worryMarkets Most optimisticTop 5 global issuesTop 5 issues in IndiaWhat Worries the World

RECENT POSTS

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative
Marketing

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

March 26, 2026
0

Mumbai: Lauritz Knudsen Electrical and Automation has renewed and strengthened its partnership with Mumbai Indians for a second consecutive year,...

Read moreDetails
Gujarat Titans onboards 37 partners ahead of TATA IPL 2026, strengthening brand ecosystem
Marketing

Gujarat Titans onboards 37 partners ahead of TATA IPL 2026, strengthening brand ecosystem

March 26, 2026
0

Ahmedabad: Gujarat Titans are entering the TATA IPL 2026 with a robust partner ecosystem of 37 brands, reflecting strong momentum,...

Read moreDetails
CaratLane names Yami Gautam Dhar as its first-ever Brand Ambassador
Marketing

CaratLane names Yami Gautam Dhar as its first-ever Brand Ambassador

March 26, 2026
0

Mumbai: CaratLane, a Tata Group company and India’s leading omnichannel fine jewellery brand, today announced the appointment of acclaimed actor...

Read moreDetails
Foxtale ropes in Tilak Varma as Brand Ambassador, extends ‘Play On Till The Sun’s Gone’ campaign
Marketing

Foxtale ropes in Tilak Varma as Brand Ambassador, extends ‘Play On Till The Sun’s Gone’ campaign

March 26, 2026
0

Mumbai: Foxtale has announced the onboarding of Tilak Varma as its newest brand ambassador, extending its ongoing “Play On Till...

Read moreDetails
JioStar powers TATA IPL 2026 with blockbuster sponsor line-up
Marketing

JioStar powers TATA IPL 2026 with blockbuster sponsor line-up

March 26, 2026
0

Mumbai: JioStar, the official broadcaster and streaming partner for the TATA IPL 2026, has announced a robust roster of 27...

Read moreDetails
Tory Burch taps Song Yuqi for Spring 2026 campaign, launches ‘Tory Stories’ documentary series
Marketing

Tory Burch taps Song Yuqi for Spring 2026 campaign, launches ‘Tory Stories’ documentary series

March 26, 2026
0

Mumbai: Tory Burch has unveiled its Spring 2026 campaign featuring brand ambassador Song Yuqi, combining fashion storytelling with a documentary-led...

Read moreDetails

LATEST NEWS

Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

March 26, 2026
94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026

ANALYSIS

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026
Analysis

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026
0

Mumbai: KNOLSKAPE, a company that works in the field of experiential learning tech and talent transformation, has released its latest...

PEOPLE

Keventers names Shaurya Prabhat as CEO
People

Keventers names Shaurya Prabhat as CEO

March 26, 2026
0

New Delhi: Keventers, the century-old milkshake brand owned by Super Milk Products Pvt. Ltd., has announced the appointment of Shaurya...

MARKETING

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative
Marketing

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

March 26, 2026
0

Mumbai: Lauritz Knudsen Electrical and Automation has renewed and strengthened its partnership with Mumbai Indians for a second consecutive year,...

Subscribe to Newsletters

ADVERTISING

Creativefuel launches LinkedIn-focused marketing vertical ‘Subtle Company’
Advertising

Creativefuel launches LinkedIn-focused marketing vertical ‘Subtle Company’

March 26, 2026
0

Mumbai: Creativefuel has announced the launch of Subtle Company, a new LinkedIn-focused marketing vertical, marking its expansion into platform-specific, specialised...

PRINT

Press Emblem Campaign raises concern over sealing of UNI office in Delhi
Print

Press Emblem Campaign raises concern over sealing of UNI office in Delhi

March 23, 2026
0

Delhi: Press Emblem Campaign (PEC) has expressed concern over the sealing of the office of United News of India (UNI)...

AUTHOR'S CORNER

Control Uday, Control… But Who’s Actually Controlling?
Authors Corner

Control Uday, Control… But Who’s Actually Controlling?

March 26, 2026
0

A few months ago, I had written about agencies becoming “AIgencies.” At that time, it felt like we were just...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

March 26, 2026
Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

March 26, 2026
94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.