According to the latest data released by BARC and Nielsen the Television Viewership of IPL13 2020. The 13th edition of the Dream11 IPL has witnessed 269 Mn viewers watching which translated into 11Mn more viewers per match compared to 2019.
Lets look at the SMARTPHONE BEHAVIOR DURING IPL 2020 WEEK 1 (19th – 25th Sept):
Based on the Nielsen Android Smartphone Panel representing 1L+ NCCS ABC 15-44, SMARTPHONE USAGE IS 8% UP VERSUS THE RECENT WEEKS, in Pre-COVID till lockdown phase 2 an increase of 16% with 3hrs 54 minutes was observed.
While video streaming of Dream11 IPL 13 increased by 13% up versus the recent weeks.
OTT witnessed a 32% increase in user base for the IPL week over the previous week, primarily driven by massive gains seen in Disney+Hotstar. A significant gain in the audience base seen for related Sports Apps / Fantasy Sports Apps, Disney Hotstar during the IPL week .
Fantasy Sports among males witnessed the highest % change over week of 12th Sept that is 147% followed by Disney+Hotstar with +128%. While in the overall category Disney+Hotstar leads the way with +99% change over week of 12th Sept.
