Industry research body Ipsos today announced that the BBC is the number one international news brand in the English language in India, across both TV and online. The study into the media consumption of affluent audiences shows that BBC World News – the BBC’s 24 hours international news channel – was watched by more people than any of its international competitors in the past year and is the fastest-growing general English language news channel of the past year.[i] It also reveals that the BBC is the top international online news platform in terms of the number of online users weekly.[ii]
Rahul Sood, Managing Director, BBC Global News, says: “During these tumultuous times, people are turning to news sources they can trust. Being named the number one news brand across sectors and markets in India by Ipsos is truly a testament to the BBC’s editorial standards in reporting the news factually and impartially to audiences across the world.”
Vishal Bhatnagar, Director Ad Sales, BBC Global News, says: “The results from this internationally respected study validate the fact that BBC News is the preferred choice of the discerning Indian news viewer. Our advertising partners can engage with this influential audience at scale in a brand-safe environment, across our television and digital platforms.”
The research indicates that the BBC is the top international online platform amongst influencers[iii]
and those interested in motoring/cars[iv]. It also shows that BBC World News is the fastest growing general news channel amongst key audiences and sectors including top management[v], active investors during Covid-19[vi], and privilege/priority bank account owners[vii], and travelers who choose high-end resorts.[viii]
[i]Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2020; India (2,801,586/2,506), News channels watched in the past 30 days.
[ii]Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2020; India (2,801,586/2,506), News brands consumed on digital devices weekly.
[iii]Source (Audience/Sample): Ipsos Affluent Survey APAC, H2 2020, India, Influencer or authorize- IT products/services (752588/736), News brands consumed on digital devices weekly
[iv]Source (Audience/Sample): Ipsos Affluent Survey APAC, H2 2020, India, Interested in motoring/cars (458819/421), News brands consumed on digital devices weekly
[v]Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2020 vs. H1 2020, India, Top Management (169613/502), news channels watched in the past 30 days.
[vi]Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2020 vs. H1 2020, India, stocks, and shares owners (974196/873), General news channels watched in past 30 days.
[vii]Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2020 vs. H1 2020, India, Privilege/Priority Bank account owners (224110/219), news channels watched in past 30 days.
[viii]Source (Audience/Sample): Ipsos Affluent Survey APAC H2 2020 vs. H1 2020, India, Upscale resorts (900009/865), General news channels watched in the past 30 days.
