Thursday, July 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Hindware Appliances strengthens its consumer appliance segment with launch of new range of IoT appliances

by MN4U Bureau
December 2, 2020
in Featured, Marketing
Reading Time: 3 mins read
A A
Hindware Appliances strengthens its consumer appliance segment with launch of disruptive range of IoT appliances for Connected Homes
Share Share ShareShare

New Delhi: Somany Home Innovation Limited, makers of ‘Hindware Appliances’, has expanded its Internet of Things (IoT) product portfolio with the addition of futuristic, intelligent, and connected home appliances – Elara iPro Water purifier and Hindware Agnis iPro Air purifier. The products are priced at INR 18,990 and INR 16,990, respectively, and will be available on Evok. in, and on leading e-commerce websites – Amazon India, and select retail stores of Delhi/NCR.  Last year, Hindware Appliances forayed into the Internet of Things (IoT)-enabled the smart appliances segment with its iPro range of products to deliver an enhanced ‘consumer experience’ backed by cutting-edge technology. The iPro range (Achelous Premium iPro’ water purifier, ‘Optimus iPro’ chimney, and ‘Ondeo Evo iPro’ water heater) are now upgraded with the Amazon Alexa feature to give a completely hands-free experience using voice commands.

All IOT enabled smart Hindware appliances can be seamlessly managed from anywhere at any time through the Hindware Appliances app, which will assist users in operating, monitoring, and controlling the products remotely, auto diagnoses, troubleshoot, and register service requests at the touch of a button. Also, the users get the convenience of going completely hands-free, with the Amazon Alexa feature inbuilt with the product.

Hindware Elara iPro water purifier comes with Advance Copper+ technology that purifies water by activating adequate amounts of copper ions which kill harmful bacteria, microbes, and fungi in water, making it free from impurities, and rich in minerals. The smart water purifier also provides real-time TDS of purified water and monitors a household’s daily water consumption for healthy living. The appliance is synced with Hindware’s mobile app and indicates filter life, for timely replacement. The Wi-fi direct technology in the water purifier enables communication even without an active internet connection at home. This smart 7 stage purification expert also has an In-tank UV LED, so that users get 100% pure water all day long.

Hindware’s Agnis iPro air purifier also has a Wi-Fi Direct feature and is equipped with intelligent geo-fencing technology, that identifies your mobile phone in a 4-5 km radius of your house and performs the pre-set command.  Equipped with a high grade ‘True HEPA Filter’ and ‘4D Suction technology’, Hindware Agnis Air Purifier removes 99.95% of particles – such as dust, mold, allergens, and viruses, and is capable of filtering even the minutest particles – even eight times smaller than the PM 2.5 – at great speeds. The smart air purifier comes with convenient features like a real-time PM 2.5 meter, air quality indicator, Filter life, Scheduler, Sleep mode, Auto mode, etc, which can easily be operated and adjusted using the mobile app or through Amazon Alexa or touches panel of the air purifier.

Rakesh Kaul
Rakesh Kaul

Rakesh Kaul, CEO & Whole Time Director, Somany Home Innovation Limited (SHIL), said, “With the faster digital adoption, increased penetration of internet in day-to-day life and availability of smart affordable devices India has emerged as a hotbed for IoT products. The current ecosystem is giving rise to the applicability of the Internet of Things (IoT), where everything is connected. Smart, remote-controlled, and connected appliances allow us to remain in close contact with consumers throughout the lifespan of the product. With the addition of two more IoT products, we are strengthening our initiative of massification of technology providing futuristic devices and solutions. The possibilities for connected devices and IoT technology at home or in our workspaces are endless, and we are working to bring more such smart products to the market.”

“Our vast presence and industry experience align us with the evolving aspirations of homeowners and consumers. We are nimbly leveraging technology and marketing expertise to enrich living. Our digital engines are rapidly translating consumer data into actionable insights. The launch of our IoT products to automate appliance control, strengthens our product suite with new offerings and it positions us to digitally enhance spaces”, he added.

The futuristic range of intelligently integrated iPro consumer products marked Hindware Appliances’ foray into the fast-emerging IoT segment and is paving the way towards building smart homes through our IOT EcoSystem – Hindware Konnect. Premium products developed for early adapters and evolved users of smart home automation. Each of the products is designed to simplify lives with smart automation while offering unparalleled features like Geo-fencing and Wi-Fi Direct, and Alexa-controlled in our range of smart appliances.

Tags: Hindware Agnis iPro Air purifier.Hindware AppliancesHindware Elara iProRakesh Kaul Somany Home Innovation LimitedSomany Home Innovation Limited

RECENT POSTS

Instamart
Marketing

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026
0

Bengaluru: Instamart, India's pioneering quick commerce platform, has appointed Gautam Swaroop as its Chief Business Officer (CBO), strengthening its leadership...

Read moreDetails
Sonu Sood
Marketing

Sonu Sood partners GetCompanion to raise awareness about India’s growing loneliness crisis

July 1, 2026
0

Mumbai: Actor and humanitarian Sonu Sood has partnered with emotional support platform GetCompanion to spotlight the growing issue of loneliness...

Read moreDetails
Ananta Capital acquires majority stake in Phitku, backs next phase of growth for science-led personal hygiene brand
Marketing

Ananta Capital acquires majority stake in Phitku, backs next phase of growth for science-led personal hygiene brand

July 1, 2026
0

Mumbai: Ananta Capital has acquired a majority stake in Phitku, the Made-in-India personal care and hygiene brand focused on body...

Read moreDetails
Flipkart turns viral buffalo ‘Don’ into face of new GOAT Sale Campaign
Marketing

Flipkart turns viral buffalo ‘Don’ into face of new GOAT Sale Campaign

June 30, 2026
0

Mumbai: Flipkart has launched a new campaign for its GOAT Sale, introducing an unconventional ambassador to drive attention around its...

Read moreDetails
The Func. Lab raises $1.5 mn seed round to build a Clean-Label nutrition brand
Marketing

The Func. Lab raises $1.5 mn seed round to build a Clean-Label nutrition brand

June 30, 2026
0

Mumbai: The Func. Lab, a nutrition company focused on hydration, protein, and functional wellness, has raised $1.5 million in seed...

Read moreDetails
Komerz acquires UK haircare brand NOUGHTY to expand AI-led consumer brand ecosystem
Marketing

Komerz acquires UK haircare brand NOUGHTY to expand AI-led consumer brand ecosystem

June 30, 2026
0

Mumbai: Komerz, the technology-led omni-channel commerce platform, has announced the acquisition of UK-based natural haircare brand NOUGHTY from KMI Brands,...

Read moreDetails

LATEST NEWS

‘Z’ secures exclusive Bundesliga media rights in India for five years

‘Z’ secures exclusive Bundesliga media rights in India for five years

July 1, 2026
Zydus

Zydus Lifesciences unveils second film in ‘Liver Ki Suno’ campaign on early detection

July 1, 2026

ANALYSIS

Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM
Analysis

Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM

July 1, 2026
0

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 25'26 (June 20–26, 2026), providing insights...

PEOPLE

InsuranceDekho launches ‘InsuranceDekho for Corporate’, appoints Ranjeet Singh as CEO
People

InsuranceDekho launches ‘InsuranceDekho for Corporate’, appoints Ranjeet Singh as CEO

July 1, 2026
0

Gurugram: InsuranceDekho has announced the launch of InsuranceDekho for Corporate, its dedicated corporate arm, marking the insurtech platform's formal entry...

MARKETING

Instamart
Marketing

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026
0

Bengaluru: Instamart, India's pioneering quick commerce platform, has appointed Gautam Swaroop as its Chief Business Officer (CBO), strengthening its leadership...

Subscribe to Newsletters

ADVERTISING

D&AD New Blood Awards 2026 honours menstruation-focused campaign with year’s top creative accolades
Advertising

D&AD New Blood Awards 2026 honours menstruation-focused campaign with year’s top creative accolades

July 1, 2026
0

London: The D&AD has announced the winners of the 2026 New Blood Awards, with a menstruation-focused campaign emerging as the...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation
Authors Corner

How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation

July 1, 2026
0

Campaign planning has already moved past the era of waiting for a quarterly brand tracker to find out how an...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Instamart

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026
‘Z’ secures exclusive Bundesliga media rights in India for five years

‘Z’ secures exclusive Bundesliga media rights in India for five years

July 1, 2026
Zydus

Zydus Lifesciences unveils second film in ‘Liver Ki Suno’ campaign on early detection

July 1, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.