Monday, June 29, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Hindware Appliances strengthens its consumer appliance segment with launch of new range of IoT appliances

by MN4U Bureau
December 2, 2020
in Featured, Marketing
Reading Time: 3 mins read
A A
Hindware Appliances strengthens its consumer appliance segment with launch of disruptive range of IoT appliances for Connected Homes
Share Share ShareShare

New Delhi: Somany Home Innovation Limited, makers of ‘Hindware Appliances’, has expanded its Internet of Things (IoT) product portfolio with the addition of futuristic, intelligent, and connected home appliances – Elara iPro Water purifier and Hindware Agnis iPro Air purifier. The products are priced at INR 18,990 and INR 16,990, respectively, and will be available on Evok. in, and on leading e-commerce websites – Amazon India, and select retail stores of Delhi/NCR.  Last year, Hindware Appliances forayed into the Internet of Things (IoT)-enabled the smart appliances segment with its iPro range of products to deliver an enhanced ‘consumer experience’ backed by cutting-edge technology. The iPro range (Achelous Premium iPro’ water purifier, ‘Optimus iPro’ chimney, and ‘Ondeo Evo iPro’ water heater) are now upgraded with the Amazon Alexa feature to give a completely hands-free experience using voice commands.

All IOT enabled smart Hindware appliances can be seamlessly managed from anywhere at any time through the Hindware Appliances app, which will assist users in operating, monitoring, and controlling the products remotely, auto diagnoses, troubleshoot, and register service requests at the touch of a button. Also, the users get the convenience of going completely hands-free, with the Amazon Alexa feature inbuilt with the product.

Hindware Elara iPro water purifier comes with Advance Copper+ technology that purifies water by activating adequate amounts of copper ions which kill harmful bacteria, microbes, and fungi in water, making it free from impurities, and rich in minerals. The smart water purifier also provides real-time TDS of purified water and monitors a household’s daily water consumption for healthy living. The appliance is synced with Hindware’s mobile app and indicates filter life, for timely replacement. The Wi-fi direct technology in the water purifier enables communication even without an active internet connection at home. This smart 7 stage purification expert also has an In-tank UV LED, so that users get 100% pure water all day long.

Hindware’s Agnis iPro air purifier also has a Wi-Fi Direct feature and is equipped with intelligent geo-fencing technology, that identifies your mobile phone in a 4-5 km radius of your house and performs the pre-set command.  Equipped with a high grade ‘True HEPA Filter’ and ‘4D Suction technology’, Hindware Agnis Air Purifier removes 99.95% of particles – such as dust, mold, allergens, and viruses, and is capable of filtering even the minutest particles – even eight times smaller than the PM 2.5 – at great speeds. The smart air purifier comes with convenient features like a real-time PM 2.5 meter, air quality indicator, Filter life, Scheduler, Sleep mode, Auto mode, etc, which can easily be operated and adjusted using the mobile app or through Amazon Alexa or touches panel of the air purifier.

Rakesh Kaul
Rakesh Kaul

Rakesh Kaul, CEO & Whole Time Director, Somany Home Innovation Limited (SHIL), said, “With the faster digital adoption, increased penetration of internet in day-to-day life and availability of smart affordable devices India has emerged as a hotbed for IoT products. The current ecosystem is giving rise to the applicability of the Internet of Things (IoT), where everything is connected. Smart, remote-controlled, and connected appliances allow us to remain in close contact with consumers throughout the lifespan of the product. With the addition of two more IoT products, we are strengthening our initiative of massification of technology providing futuristic devices and solutions. The possibilities for connected devices and IoT technology at home or in our workspaces are endless, and we are working to bring more such smart products to the market.”

“Our vast presence and industry experience align us with the evolving aspirations of homeowners and consumers. We are nimbly leveraging technology and marketing expertise to enrich living. Our digital engines are rapidly translating consumer data into actionable insights. The launch of our IoT products to automate appliance control, strengthens our product suite with new offerings and it positions us to digitally enhance spaces”, he added.

The futuristic range of intelligently integrated iPro consumer products marked Hindware Appliances’ foray into the fast-emerging IoT segment and is paving the way towards building smart homes through our IOT EcoSystem – Hindware Konnect. Premium products developed for early adapters and evolved users of smart home automation. Each of the products is designed to simplify lives with smart automation while offering unparalleled features like Geo-fencing and Wi-Fi Direct, and Alexa-controlled in our range of smart appliances.

Tags: Hindware Agnis iPro Air purifier.Hindware AppliancesHindware Elara iProRakesh Kaul Somany Home Innovation LimitedSomany Home Innovation Limited

RECENT POSTS

AbhiBus
Marketing

AbhiBus renews Mahesh Babu as Brand Ambassador for 10th consecutive year

June 29, 2026
0

Mumbai: AbhiBus (ixigo’s bus business) has renewed its long-standing association with actor Mahesh Babu, extending the partnership into its 10th...

Read moreDetails
EBG Group partners with POSCO International to accelerate Daewoo’s India appliance expansion
Marketing

EBG Group partners with POSCO International to accelerate Daewoo’s India appliance expansion

June 29, 2026
0

Mumbai: EBG Group has entered into a strategic brand licensing agreement with South Korean conglomerate POSCO International to strengthen and...

Read moreDetails
Candere appoints Smriti Mandhana as Brand Ambassador
Marketing

Candere appoints Smriti Mandhana as Brand Ambassador

June 29, 2026
0

New Delhi: Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced Indian cricketer Smriti Mandhana as...

Read moreDetails
Titan Smart partners with Rugby Premier League as Official Timing Partner
Marketing

Titan Smart partners with Rugby Premier League as Official Timing Partner

June 27, 2026
0

Mumbai: Titan Smart, a smartwatch brands from Titan Company Limited, has announced its association with the Rugby Premier League (RPL)...

Read moreDetails
Shahid Kapoor
Marketing

BVLGARI appoints Shahid Kapoor as First Friend of the House for Fragrances in India

June 26, 2026
0

Mumbai: Luxury Maison Bvlgari has announced Bollywood actor Shahid Kapoor as its first-ever Friend of the House for fragrances in...

Read moreDetails
Zed Black Agarbatti partners India-Ireland T20I Series 2026 as Silver Sponsor, expands global brand visibility
Marketing

Zed Black Agarbatti partners India-Ireland T20I Series 2026 as Silver Sponsor, expands global brand visibility

June 26, 2026
0

Mumbai: Zed Black Agarbatti, an incense and fragrance brands from Mysore Deep Perfumery House (MDPH), has announced its association with...

Read moreDetails

LATEST NEWS

Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

June 29, 2026
CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

June 29, 2026

ANALYSIS

Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports
Analysis

Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports

June 29, 2026
0

Mumbai: India’s IPL advertising landscape continues to evolve as Connected TV (CTV) emerges with distinct celebrity and category preferences, even...

PEOPLE

BRICS CCI names Sharmishtha Ghosh as Executive Director for International Partnerships and Outreach
People

BRICS CCI names Sharmishtha Ghosh as Executive Director for International Partnerships and Outreach

June 29, 2026
0

New Delhi: The BRICS Chamber of Commerce and Industry (BRICS CCI) has appointed Sharmishtha Ghosh as Executive Director – International...

MARKETING

AbhiBus
Marketing

AbhiBus renews Mahesh Babu as Brand Ambassador for 10th consecutive year

June 29, 2026
0

Mumbai: AbhiBus (ixigo’s bus business) has renewed its long-standing association with actor Mahesh Babu, extending the partnership into its 10th...

Subscribe to Newsletters

ADVERTISING

Efficacy Worldwide names Chandradeep Kumar as National Head – Media & Growth
Advertising

Efficacy Worldwide names Chandradeep Kumar as National Head – Media & Growth

June 29, 2026
0

Mumbai: Efficacy Worldwide has appointed Chandradeep Kumar as National Head - Media & Growth, further strengthening the agency's leadership team...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

Why Brand Memory Matters More Than Market Share
Authors Corner

Why Brand Memory Matters More Than Market Share

June 29, 2026
0

Every marketer tracks market share. Every boardroom celebrates it. Every quarterly review revolves around it. Yet, some of the world's...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

DAAWAT® World Biryani Day® returns with Shah Rukh Khan-led personalised campaign

DAAWAT® World Biryani Day® returns with Shah Rukh Khan-led personalised campaign

June 29, 2026
Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

Moneycontrol Mutual Fund Summit Returns for its 5th Edition in Mumbai

June 29, 2026
CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

CavinKare’s CHIK Introduces a First-of-its-Kind Egg Yellow Protein Shampoo, Strengthening Its Protein Haircare Portfolio for Indian Consumers

June 29, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.