Thursday, July 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

IntrCity RailYatri partners with SBI General to provide complimentary travel insurance to inter-city bus travelers

by MN4U Bureau
December 17, 2020
in Featured, Marketing
Reading Time: 2 mins read
A A
IntrCity RailYatri partners with SBI General to provide complimentary travel insurance to inter-city bus travelers
Share Share ShareShare

New Delhi: India’s leading intercity mobility platform, IntrCity RailYatri, has partnered with SBI General Insurance to provide complimentary travel Insurance worth INR 5 Lacs, to every SmartBus traveler. This will cover accidental death, disability, and medical (evacuation hospitalization) insurance to the beneficiaries.

This is in keeping with IntrCity RailYatri’s ethos to deliver – safe, time bound, secure and hassle-free travel. The brand is taking several new initiatives to offer comfortable, convenient and reliable experience to travelers of IntrCity SmartBus. The passenger safety initiatives taken by the brand include 24×7 command centre to track buses real-time, CCTV camera, and driver performance tracking to name a few.

Manish Rathi
Manish Rathi

Commenting on the new initiatives, Manish Rathi, CEO & Co-founder, IntrCity RailYatri said, “The safety of our passengers is and always will be of utmost importance to us. SBI General’s insurance solution matches our commitment of providing a safe, convenient, and reliable journey experience, and it complements our other initiatives to create comprehensive solution. Through our partnership, we have waived off travel premium charges which means every IntrCity SmartBus traveler gets complementary travel insurance cover with the bus ticket. This in true sense will make their journey safer.”

Amar Joshi

Amar Joshi, Chief Business Officer, SBI General Insurance said, “Today, the impact of digitization has reached every aspect and every segment of economy. This has also seen penetration in domestic travel bookings. It is important to secure any kind of journey, and with insurance being plugged-in at the point of travel booking, it ensures a complete and safe travel package. At SBI General, we believe this partnership will also help increase the insurance penetration in India and ensure a safe travel experience for customers.”

IntrCity RailYatri is the most preferred branded bus fleet, helping travelers reach their destinations in a safe and secure with 100% Hygienic, convenient and comfortable bus journey. It is currently operating on all existing pre-COVID routes from its hubs in Delhi, Bangalore, Hyderabad, Chennai, Mumbai, Ahmedabad and Lucknow – connecting more than 200 cities.

Tags: Amar Joshi SBI General InsuranceIntrCity RailYatriManish Rathi IntrCity RailYatriSBI General Insurance

RECENT POSTS

Himesh Reshammiya
Marketing

OnePlus ropes in Himesh Reshammiya for OnePlus N6 launch campaign

July 2, 2026
0

Bengaluru: Global technology brand OnePlus has partnered with music icon Himesh Reshammiya for the launch of its latest smartphone, the...

Read moreDetails
Instamart
Marketing

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026
0

Bengaluru: Instamart, India's pioneering quick commerce platform, has appointed Gautam Swaroop as its Chief Business Officer (CBO), strengthening its leadership...

Read moreDetails
Sonu Sood
Marketing

Sonu Sood partners GetCompanion to raise awareness about India’s growing loneliness crisis

July 1, 2026
0

Mumbai: Actor and humanitarian Sonu Sood has partnered with emotional support platform GetCompanion to spotlight the growing issue of loneliness...

Read moreDetails
Ananta Capital acquires majority stake in Phitku, backs next phase of growth for science-led personal hygiene brand
Marketing

Ananta Capital acquires majority stake in Phitku, backs next phase of growth for science-led personal hygiene brand

July 1, 2026
0

Mumbai: Ananta Capital has acquired a majority stake in Phitku, the Made-in-India personal care and hygiene brand focused on body...

Read moreDetails
Flipkart turns viral buffalo ‘Don’ into face of new GOAT Sale Campaign
Marketing

Flipkart turns viral buffalo ‘Don’ into face of new GOAT Sale Campaign

June 30, 2026
0

Mumbai: Flipkart has launched a new campaign for its GOAT Sale, introducing an unconventional ambassador to drive attention around its...

Read moreDetails
The Func. Lab raises $1.5 mn seed round to build a Clean-Label nutrition brand
Marketing

The Func. Lab raises $1.5 mn seed round to build a Clean-Label nutrition brand

June 30, 2026
0

Mumbai: The Func. Lab, a nutrition company focused on hydration, protein, and functional wellness, has raised $1.5 million in seed...

Read moreDetails

LATEST NEWS

‘Z’ wins 30 honours at GEMA, showcasing the power of brand innovation and storytelling

‘Z’ wins 30 honours at GEMA, showcasing the power of brand innovation and storytelling

July 2, 2026
Anish Kotian

Anish Kotian joins Leo India as Executive Director

July 2, 2026

ANALYSIS

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy
Analysis

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy

July 2, 2026
0

Singapore: Ogilvy has unveiled its inaugural 2026 APAC Believability Index: The Power of Proof, a regional study examining how consumers...

PEOPLE

Tiny Sengupta
People

Bajaj Electricals names Tiny Sengupta as Chief Marketing Officer

July 2, 2026
0

Mumbai: Bajaj Electricals Limited has appointed Tiny Sengupta as its Chief Marketing Officer (CMO), effective June 29, 2026, further strengthening...

MARKETING

Himesh Reshammiya
Marketing

OnePlus ropes in Himesh Reshammiya for OnePlus N6 launch campaign

July 2, 2026
0

Bengaluru: Global technology brand OnePlus has partnered with music icon Himesh Reshammiya for the launch of its latest smartphone, the...

Subscribe to Newsletters

ADVERTISING

Dentsu Creative India wins Lotte India’s creative mandate
Advertising

Dentsu Creative India wins Lotte India’s creative mandate

July 2, 2026
0

Mumbai: Lotte India, a confectionery company and part of the global Lotte Group, has appointed Dentsu Creative India as its...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation
Authors Corner

How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation

July 1, 2026
0

Campaign planning has already moved past the era of waiting for a quarterly brand tracker to find out how an...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Storyboard18 crosses one million monthly active users milestone

Storyboard18 crosses one million monthly active users milestone

July 2, 2026
‘Z’ wins 30 honours at GEMA, showcasing the power of brand innovation and storytelling

‘Z’ wins 30 honours at GEMA, showcasing the power of brand innovation and storytelling

July 2, 2026
Anish Kotian

Anish Kotian joins Leo India as Executive Director

July 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.