Mumbai: Zee Entertainment Enterprises Limited (ZEEL) has reaffirmed its leadership in entertainment, with its commitment to brand innovation and storytelling earning the coveted Entertainment Brand of the Year (Regional) title – the highest honour at the GEMA TV/Streaming India Awards 2026 – alongside 14 Gold and 15 Silver metals. The recognition reflects the Network’s ability to transform compelling stories into enduring brands that resonate with audiences across markets, languages, and platforms.
Over the past year, ‘Z’ has continued to advance its strategic transformation through its renewed philosophy, Aapka Apna Z, launching 100+ marquee entertainment titles such as Zee TV’s Tumse Tum Tak, Zee Marathi’s Kamali, Zee Kannada’s Annaya, and Zee 5’s Kaalipotka, driving stronger audience engagement across regions. Alongside innovative partner solutions powered by our Dilfluencers, these efforts have strengthened the network’s cultural relevance and deepened audience connections. Together, these efforts reflect the long-term commitment of ‘Z’ to creating culturally rooted entertainment experiences that resonate deeply with audiences across India.
Formerly known as Promax, the Global Entertainment Marketing Academy of Arts & Sciences (GEMA) Awards are among the world’s most prestigious honours for creative excellence in media and entertainment. Recognising excellence across television, streaming, and media, the awards celebrate organisations that combine creative excellence, strategic thinking, and cultural impact to redefine how audiences discover and engage with entertainment.
The wins spanned some of the most competitive categories, including Brand Promotion, Storytelling, Idea Craft, Design, and Creative Execution, showcasing excellence across Zee TV, ZEE5, Zee Cinema, Zee Marathi, Zee Tamil and Bangla ZEE5.
From the network’s rebranding campaign, Aapka Apna Z, to stories that transcended markets like Jagadhatri; from emotionally resonant initiatives such as Mother’s Day x Dilfluencer, and moment-led brand collaborations such as Yere Yere Pausa Folk Remix, to fan-engagement innovations at the 23rd Zee Cine Awards 2025, Abar Proloy 2 and a host of other award-winning campaigns, the wins reflect the Network’s ability to transform cultural insights into breakthrough innovation and compelling storytelling across languages, platforms, and audiences.
Commenting on the achievement, Kartik Mahadev, Chief Marketing Officer – Zee & Zee 5 said, “Winning 30 metals at the GEMA Awards is a proud milestone for ‘Z’ and a testament to the creative ambition that powers our brands. These honours reflect the strength of our teams, whose creativity, craft, and collaboration continue to raise the bar in brand innovation and storytelling. As audiences evolve, our focus remains on creating culturally relevant experiences that build meaningful and lasting connections. I congratulate every team and creative partner behind this achievement, especially our OAP, Design, and Copy teams, who bring our brand experiences to life for consumers every day.”
As entertainment continues to evolve, ‘Z’ remains committed to setting new benchmarks in storytelling and innovation — creating ideas that not only capture attention but shape culture, strengthen audience relationships, and define the future of entertainment.
-Based on Press Release
