Mumbai: With the year 2020 finally coming to an end (atleast on the calendar), BookMyShow, India’s leading entertainment destination takes entertainment enthusiasts on a throwback journey. A year that started on a high note for entertainment lovers, with several highlights in the first quarter, soon transformed completely – the manner in which people consumed entertainment – moving from the big to the small screen, from out-of-home to in-home, curated experiences across cinema, theatricals and live events including sports, comedy, music concerts and more, in the wake of the pandemic outbreak and the subsequent lockdown.
With entertainment undergoing a massive directional change this year, BookMyShow was not only quick to recognise this shift but also change tack and launch a slew of virtual live offerings as soon as the lockdown came into force starting with ‘Live From HQ’, ‘Rambo Circus’ digital edition – Life Is A Circus’, ‘Theatre Live – The Stage Comes Home’, ‘#LiveInYourLivingRoom’, #StayFitIndiaChallenge and more across music, theatre, stand-up comedy and other performing art acts to keep India entertained. Specially curated domestic experiences in virtual entertainment notwithstanding, BookMyShow lined up some of the best of international artists and marquee experiences delivered straight to the safety of our homes including DuaLipa’s Studio 2054, Triller Presents: Mike Tyson vs Roy Jones Jr., Sunburn Home Festival, Tomorrowland Around The World – Digital Edition and newer artists such as Taylor Castro, Willie Gomez, The Buckleys and many more – many of which were available on the platform’s specially launched streaming platform for live entertainment BookMyShow Online.
Commenting on the year that was, Ashish Hemrajani, Founder & CEO, BookMyShow said, “For over 20 years, BookMyShow has been fulfilling the needs of millions of people to step out and enjoy movies and live entertainment. Ever since Covid affected our lives the way we knew it, we have been adjusting to the changing times. Over this past year, BookMyShow has innovated with at-home, technology-led virtual entertainment. We wish to thank our long-term partners and collaborators along with whom we strived to bring great international and homegrown events with close to 6,400 digital events for our consumers. With over 80% of our events being ticketed today, it is evident that there is a growing demand for exclusive, curated and premium live virtual events. While a complete return to out-of-home entertainment will probably take a few more months, we foresee the future of entertainment to remain strong as people love to socialise and get out. However, we think there is an opportunity for a hybrid model where both, out-of-home and a live experience on-ground may co-exist and BookMyShow will try and bring the best of both, to our consumers in India and across the world.”
It’s safe to say we have more than enough to #ShowOffTheYear2020* .
*April 1, 2019 – December 18, 2020 – virtual events data
*December 1, 2019 – March 2020 – cinema data (pre-lockdown)
#ShowOffTheYear2020 – THE BEST OF CINEMA
(*Data from Dec1st, 2019 – March 2020 (pre-lockdown)
2020 started off on a historic note for movies in India, with some of the biggest milestones for the Indian film industry as also BookMyShow were achieved in the first quarter of the year, before the pandemic rendered the cinema business shut. Cine goers got a chance to watch some great content before theatres were shut down across languages such as Tanhaji: The Unsung Warrior (Hindi), Ala Vaikunthapurramuloo (Telegu), SarileruNeekevvaru(Telegu), Darbar (Tamil) that topped the charts and rang the cash registers loud and clear, as favourites amongst fans all across.
The Best of the Big Screen:
- BookMyShow sold 2.1 million movie tickets for a single day on January 12th, the highest ever sold
- 7 consecutive days of 1 million tickets sold each day starting January 10th until January 16th
- Sundays are fun days! – Sunday evenings were the most preferred and busiest movie show time wherein 85% tickets were brought by families
- Top Watched Genres remainedAction, Historicals and Drama
- Some of the Top Performing Artists included Ajay Devgn, Saif Ali Khan, Tabu, Allu Arjun and Mahesh Babu
- Telegu films grew a whopping 215%in Jan-March 2020 when compared to the same quarter in 2019, growing the most amongst regional cinema
Movie-Crazy India: Top 10 Cities that watched most movies
- Baaghi 3– Last film in theatres with 35% fans watching the movie before the curtains were temporally brought drown on theatres in India
Top 10 Movies (basis number of tickets sold on BookMyShow)
- Cinema 2.0: Slow yet Steady: Key Cinema Trends Post-Lockdown
*(Data from October 16th-December 18th 2020)
- Since re-opening post lockdown, cinemas have sold 7 lakh tickets so far
- Dracula Sir (Bengali) was the first new movie to release post the lockdown during Dussehra
- With a steady increase in screens across cinemas pan-India, presently 2800 screens are currently operational
- Tenet remains the most watched film having sold 3 lakh tickets so far
Top Watched Movies Post Lockdown (by ticket sales on BMS)
Top Cities for Movies Post Lockdown (by ticket sales on BMS)
#ShowOffTheYear2020: THE BEST OF IN-HOME VIRTUAL ENTERTAINMENT (Beyond Movies)
(*Data from April 1st – Dec 18th, 2020)
Swiftly adapting to the change that the winds of 2020 enforced for out-of-home live entertainment, BookMyShow brought some of the biggest and most marquee domestic & international experiences straight to the homes of millions of consumers and provided them a safe experience right on their small screens with a host of virtual offerings. Multiple genres, formats, offerings were explored and introduced while enabling a seamless technology system that also saw the launch of India’s first ever streaming platform for live entertainment – BookMyShow Online. From music, theatre, sport, live performances, workshops, masterclasses, comedy, fitness, online games and much more, BookMyShow had something for every consumer across India.
The Best of VirtualEntertainment – Key Highlights of 2020
- Hosted 6,400 virtual events of which over 80% were paid/ticketed events and the remaining were free
- Total of 37,381 hours of content streamed through BookMyShow
- 2,33,219 consumers registered and bought tickets to watchvirtual events on BookMyShow
- India wants it all! – Sports (Cricket), Music shows, Workshops, Performances (acts such as circus), Comedy, Online Games emerged as the Most Popular Genres
- Fastest selling events which caught audience attention:
- Rambo Circus’ Digital Edition ‘Life Is A Circus’- 90% of tickets sold within 4 days of advance sales opening
- JioSaavn – Live Anywhere: B Praak- 92% of tickets sold within 1 week of advance sales opening
- Housie: Sabka Number Katega-98% of tickets sold within 4 days of advance sales opening
- The Breakthrough –Book Launch (Telecast) – 86% of tickets sold within 5 days of advance sales opening
- Vipul Goyal Live- 89% of tickets sold within 1 week of advance sales opening
India’s Most Entertained, Virtually (Top 10 Cities by ticket sales on BMS)
Top Performers Across Genres: (by ticket sales on BMS)
- Performances: Life Is A Circus: Over 60,000 viewers after buying tickets
- Music:DuggaDugga Festival &JioSaavn – Live Anywhere: B Praaksold over 20,300 tickets
- Comedy: Come: Comedy Open Mic Evening sold 4,500 tickets
- Health & Fitness:Cult.Fit–Over 6000 registrations in Phase 1
Top Performing Virtual Events (overall)
- Life Is A Circus
- Triller Presents: Mike Tyson vs Roy Jones Jr.
- Sunburn Home Festival
Top Performing Artists/Groups
- Vipul Goyal (Comedy)
- Kolkata Calling 2020 – Papa CJ (comedy), Aditi Paul(music), Ajit Singh(music), Christopher Vaz (music)
- South Side Story- Agam, Masala Coffee &Thaikkudam Bridge (music bands)
Rolling out the red carpet: New Virtual Experiences introduced
- VirtualTheatricals
- Acting Masterclass
- Upskilling Workshops
- Environmental Conservation
- Online Gaming
International Game Changers (Best Performing Virtually)
- DuaLipa: Studio 2054
- One World Together – Global Citizen
- Sunburn
- The Buckleys
- Taylor Castro
- Willie Gomez
