Valentine’s day, also known as a day to express your love. In 2021 the brands have expressed their love through various campaigns, where they have shared their thoughts and feeling towards the audience. Here is some brand campaign.
MensXP: As a part of this sale, MensXP will showcase a wide range of 20,000+ products at up to 80% off ranging from beauty & grooming, fashion & accessories, gifts & games, barware, and wellness products ranging from sexual wellness and fitness all the way up to personal safety. The sheer range of carefully curated thoughtful gifts for everyone, including oneself available during this period will make it the ultimate gift shopping destination this Valentine’s Day. Besides MensXP’s own suite of leading fashion and beauty brands such as MensXP Mud and MensXP Basics, the platform is also hosting a wide range of premium homegrown brands including LetsShave, Bareek, SKO, Rare Planet, ETRG, Damensch, Cloud Nursery, and a Fragrance Story among others.
104.8 ISHQ FM: 104.8 ISHQ FM, India’s only romantic radio station, is back with its annual Valentine’s Day campaign. ‘Mohabbat in Maldives’ is a month-long campaign that gives an opportunity to Delhiites and Mumbaikars to win an all-inclusive couple’s holiday to the dream destination Maldives. The campaign which starts on 5th February will give couples a chance to battle it out through a series of contests centered on music, Bollywood, and travel. Two lucky couples – one from Delhi and one from Mumbai will win an all-expense paid romantic getaway to the Maldives.
SOCIAL: Led by culture and inspired by inclusivity, SOCIAL is celebrating Valentine’s Day with art, music, and food – all the things that bring communities together and make SOCIAL a safe and inclusive space where people of all genders, inclinations, and orientations can be themselves. Some of the key performances and community events lined up for Valentine’s month are Salsa Workshop with Madras Salsa at Mount Road SOCIAL, Mental Health & Relationships Workshop at Indiranagar SOCIAL, Dance 4 Art – Dance Workshop at Noida SOCIAL, Be my Valentine – Crowdwork comedy with Vishal Tyagi at Sector 7 SOCIAL, Vinyl listening session – Drop the Needle at Versova SOCIAL, Live performance by DreamSwitch at Sarjapur SOCIAL, to name a few.
Parle’sKismi: Parle’sKismi enjoys immense love amongst consumers as the brand proposition resonates well with the target audience of young adults. Conceptualized by Rediffusion, the TVC captures the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers. The film showcases the adorable moments of two teens wherein ‘Kismi’ toffee plays the role of a cupid and an enabler. Built on the brand thought of ‘Har Kismimeinhai Kiss’ showcasing a cute-awkward moment of a young couple where the flavors of Kismi save the day for them and make it memorable. The film will be released pan India in Hindi and Marathi languages.
Timex Group: Timex Group India Ltd introduced its all-new SWITCH IT UP collection, featuring 10 attractive watch styles for both men & women. Based on the concept of “two looks from one watch”, the range offers high style quotient and versatility through wrist watches with interchangeable straps. Designed for men & women who love precision and subtlety, these watches are guaranteed to never let you go out of style. Adorned with minimal floral patterns set on a 36mm case, these domed crystal dial watches for women are perfect for this gifting season. You can create two looks with one watch, one styled with stainless steel bracelets and the other with leather straps. The domed crystal dials watches for men come with top loader 43mm cases and can be styled with both stainless steel mesh bands and leather straps. With Valentine’s Day around the corner, these watches are the perfect gift for your partner.
Snapdeal: As Valentine’s day week begins, Snapdeal, India’s leading value-focused e-commerce marketplace, today shared popular buys among users across Tier II towns and small cities. As the world approaches the one-year mark of life under lockdown and with most activities relegated to home – Valentine’s Day gifting is looking different this year. While popular items like soft toys & chocolates are still getting added to carts, Valentine’s Day gifting this year is about practical choices. Recent search and purchases on Snapdeal show that users are inclined towards meaningful gifts that bring practical, everyday value. Looking at search & purchase data, Snapdeal shared what’s trending and how people are planning for celebrations at home.
Yardley: This Valentine’s Day, to celebrate the eternal bond of timeless love with their ‘Gentlemen’, Yardley has brought forth the ideal gift for a true gentleman – a timeless classic – Yardley London’s Gentleman Classic Daily Wear Perfume. And who better to share this perfect gifting recommendation with the world, other than Indian actress, Genelia Deshmukh.In this Valentine Day special digital campaign – #GiftForMyGentleman – Genelia can be seen talking about the qualities that made her fall for her husband. As she opens up about him, the one thing that outshines everything is him being a true gentleman. Genelia then goes on to talk about the perfect gift for her “Gentlemen”, to celebrate the timeless bond of love they share with one another – The Yardley Gentlemen Classic Daily Wear Perfume – a timeless present made for the suave, chivalrous, confident, and classy man.
Bennet & Bernard Group: “As a brand, we have always believed in celebrating occasions and moments with everyone. Hence, we are celebrating an all-inclusive valentine’s day with all our customers as everyone has a love story. The primary difference in campaign delivery now, versus a few years earlier, is that consumers are now looking for relatable and personal stories that they can share amongst their peer group. The consumer has long broken the stereotypical notion of gifting roses and teddy bears on this special day, in favor of more relatable and tangible products and experiences. Through, Black Vanilla Gourmet World Food Store, we attempt to use unique ways for customers to convey their emotions with our products. This year we provided a collection, gourmet recipes for our customers so that they could prepare a 5-star meal for their beloved within their homes. These exquisite recipes were made available to them via EBook and Social Media! Not just that, we invited customers to explore the premium range of Valentine’s chocolates homed with us. These simplistic yet impactful ways help us to stay connected with our customers.”
Nykaa: Nykaa, India’s leading fashion and beauty destination, is celebrating Valentine’s Day with a short film, #AddToHeart.Going beyond the cliché of chocolates and flowers, this film by Nykaa is a celebration of love in its truest forms. Starring Film and Web series actress, Shreya Dhanwanthary- the film unravels 5 heart-warming love stories that meet in the most surprising ways.
Through the inner thoughts and musings of our protagonist, we are taken on a journey through one significant Valentine’s Day in the lives of 5 different people. None of the characters and relationships in the film are what they seem at first – and many unexpected bonds are revealed as the film progresses. The delight of the film lies in this format, where you think you’re watching one kind of love story – only to discover you’re actually watching so many more.
Casio India: Casio India, the leading watch brand introduces a campaign to celebrate the season of love. In today’s fast-paced lives, taking out time for your precious ones is important and what better way to show your love than by giving them the gift of time with Casio timepieces and ensuring they are also ‘well on time’.
How much time do you give to the people you love? Just like love, sometimes time moves fast. Sometimes it’s slow and then one day time stands still suddenly there’s no distance and all barriers break and sometimes we forget all about them. This year redefines the true meaning of love with the gift of time.
As part of the campaign, the brand has rolled out two videos that reiterate the importance of timekeeping for your special ones. The films will be promoted through digital media and amplified on Casio India’s social media platforms.
Wedding wire: Love knows no boundaries and nothing can lock it down! This was one of our greatest learnings from the tough times of COVID-19 imposed lockdowns. While life took a 180-degree turn and changed overnight, one thing never changed – our ability to love and be loved. With this idea, WeddingWire India, the world leaders in the digital wedding marketplace, decided to celebrate the day and month of love with their latest digital campaign #LoveBeyondBounds to remind people that love cannot be contained or canceled. It just manifests itself through different versions and relationships to comfort and grow on you.
Columbia Pacific Communities: One is never too old to celebrate love. Holding steadfast to the belief, India’s largest senior living community operator, Columbia Pacific Communities launched a unique initiative #LoveBeyondAge, amplifying the voice of the elders on Valentine’s Day and dismissing age-old ideas of senior citizens being too old to find, express, or enjoy romantic love. Breaking such stereotypes, Columbia Pacific Communities released a vox pop video showcasing the perspectives of both seniors and millennials and their ideas about love, romance, and celebrating the day of love.
Burger King India
Burger King India unveiled its new Valentine’s Day campaign #DateTheWhopper, featuring Internet’s match-making sensation, Sima Taparia, who convinces customers to break-away from their current boring, dry & unsatisfactory relationship with Burger and move on to bigger, juicer, flame grilled Whopper.
Vavo Digital:
With the global challenges in 2020, brands and creators are using the power of social media more than ever to purchase, connect and share information. Vavo Digital mostly look at influencers and brand relationships in a commercial and business-oriented way. With Valentine’s day around the corner, Vavo Digital reached out to influencers to thank an Indian brand that they have worked with in the past and provided them with new opportunities. Vocal for local is the talk of the town and we felt it’s time that brands got their due. They came up with the #VocalForMyLocalBae, for influencers and brands to connect together. As a platform based out of India support vocal for local, and are proud to have Indian brands, products and also of our local talent on board.
MTV:
Pehle Aap, Pehle Aap, me Gadi Nikal Na Jaye. This holds true in life, your job, when you are standing in a long queue and most definitely in love. Especially when it comes to taking first chances in love and pouring your heart out to the special one, the only chances lost are the ones not taken. So, save yourself from falling for ek tarfa pyaar this Valentine’s Day, as MTV urges you to rise up, make a move and not be a POPAT in love. MTV,
Pehle Aap, Pehle Aap, me Gadi Nikal Na Jaye. This holds true in life, your job, when you are standing in a long queue and most definitely in love. Especially when it comes to taking first chances in love and pouring your heart out to the special one, the only chances lost are the ones not taken. So, save yourself from falling for ek tarfa pyaar this Valentine’s Day, as MTV urges you to rise up, make a move and not be a POPAT in love.
