TAM Sports shared its report advertising for IPL 13 and IPL 14. The report highlighted Count of Categories, Advertisers and Brands IPL 14 vs. IPL 13, Top Categories and Advertisers of IPL 13 and IPL 14, New Categories and Brands in IPL 14 compared to IPL 13, Ad length used during IPL14, Celebrity Endorsement and many more.
The Tally of categories grew by 10%, whereas the count of advertisers & brands decreased by 3% & 9% respectively in IPL 14 compared to IPL 13.
In top categories, Ecom-Gaming was on top in both IPL Seasons. During the first 22 matches of the IPL 14, the Top 5 categories collectively contributed more than 30% of overall ad volumes.
Top 5 advertisers contributed a 21% share of ad volumes during the first 22 matches of IPL 14. Sporta Technologies and FX Mart among the Top 5 advertisers were common between IPL 14 and IPL 13.
In top brands, Top 5 brands contributed a 20% share of ad volumes during the first 22 matches of IPL 14. Dream11.com and Phonepe among the Top 5 brands were common between IPL 14 and IPL 13.
30+ new categories appeared in the first 22 matches of IPL 14 relative to IPL 13. Among the new categories, Securities/Sharebroking Organization topped the list followed by Fans.
Of all professions, Film Actors led in brands’ endorsement with 49% share of ad volumes, followed by Sports Persons with 37% share during IPL 14. Share of Celebrity endorsed ads in IPL 13 was 50%
The number of Sports personalities grew by 5% during the first 22 matches of IPL 14 compared to IPL 13. The number of brands using celebrity endorsement fell by 3% whereas advertisers grew by 2% in the first 22 matches of IPL 14 compared to IPL 13.
Ranveer Singh was on top with a 17% share of ad volumes during the first 22 matches of IPL 14. 2 out of the Top 5 overall Celebrities were common in the first 22 matches of both IPL 14 and IPL 13. Among the Top 5, M S Dhoni, Virat Kohli, and Rohit Sharma were common sports Celebrities on both IPL 14 and IPL 13
The top 5 categories and advertisers accounted for 49% and 35% share of Celebrity ad volumes respectively in IPL 14. Whereas, during the first 22 matches, the number of categories decreased by 2% in IPL 14 compared to IPL 13.
