New Delhi: With the second wave of COVID-19 induced lockdowns impacting the country’s food and beverage industry, India’s leading restaurant technology platform, inresto by Dineout has launched the #HumansOfRestaurants campaign based on the inspiring stories of some of the most resilient and innovative restaurateurs in the country. The campaign offers readers an insider’s view into the struggles, efforts, and motivations of some of the most influential and remarkable figures within the industry.
The #HumansOfRestaurants series features Kabir Suri, Founder, Azure Hospitality & VP, National Restaurant Association of India, Parvez Nisar from Four Points by Sheraton, Jaydeep Banerjee from Smoke House Deli, Irfan Pabaney from SodaBottleOpenerWala, Mayank Bhatt from SOCIAL, Kamal KC from Chili’s and Ministry of Crab, Sachin Gangapuram from Olive Bistro & Bar, Ivan Pinto from Olive Goa and Arun Prakash from BOATS Beach Bar among others. The response to the campaign has been full of surprise, as it has already garnered over a million reach and impressions across social media platforms and counting.
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Speaking on the thought behind this creative campaign aimed at highlighting the faces behind some of the country’s most popular restaurants, Nikhil Bakshi, Co-founder and Marketing Head – Dineout said, “The aim of this campaign is to highlight & recognize the efforts put in by some of the experts of the restaurant industry. With the continued restrictions on dining out, the campaign’s goal is to boost the collective morale of the industry. During these testing times, the #HumansOfRestaurants series is our way of tipping our hats to acknowledge the relentless efforts and steadfast commitment of the Indian restaurant community.’’
“When we read these stories, we felt an immediate connection. It’s enlightening to know the emotions and struggles that our fellow restaurateurs face and their business tactics which are inspiring us to keep going on.” said, Chef Irfan Pabaney, Country Head, Soda Bottle Opener Wala.
These stories highlight the inventive steps taken by the restaurants to sail through this storm. Innovative solutions like Online Order from inresto have helped many restaurants to own their website that facilitates direct orders and saves on hefty commissions charged by the aggregators. The solution also provides restaurants an opportunity to own the customer data that can be used to retarget customers with various deals and discounts.
inresto is Dineout’s B2B arm that offers restaurants an end-to-end solution to simplify their daily operations. It is an open platform that connects the restaurant with various services across the restaurant ecosystem to help them Recognize, Personalize & Re-engage with their diners. It provides one dashboard to manage everything from table reservations, home delivery, takeaways, customer feedback, campaign management and loyalty programs. inresto is a suite of technology products that are deployed at more than 15,000+ restaurants in India and 5 other countries.
