Every father is a superhero for their kids. They adapt to new roles, make all the sacrifices, and work silently and selflessly to make the family happy and for a brighter future for their children.
Father’s Day is the perfect choice when you can deeply express your love and emotions towards your father.
From quirky funny to emotional campaigns to a wide range of offers, Brands have taken the creativity out to acknowledge the contribution of Fathers to our lives.
BYJU’S
BYJU’S announced the launch of its Father’s Day Campaign #PapaToPartner across social media channels.
As an extension to its ‘Parent se partner’ campaign launched early this year, #PapaToPartner runs as an engaging 6-day social media contest on BYJU’S Instagram handle @byjus_app.
To celebrate unconditional love, entrants are encouraged to share videos (30-sec) or photos of the bond they share with their father. From pulling pranks together, singing favorite songs to delivering cheeky filmy dialogues, the contest is open to all papa’s boy/girl across age groups.
Zee Cinema :
This Father’s Day, Zee Cinema, in-line with its belief ‘Jazba Hai Jenene Mein, Jab Cinema Hai Seene Mein’, strums the heart strings of its audience through a heart-warming video with an appeal to vaccinate our loved ones. The video narrates the supremely relatable tale, paralleling the on-screen heroes to our fathers.
Prega News
Prega News has come up with a special message celebrating the spirit of Fatherhood featuring its brand ambassador Anushka Sharma. The video encourages viewers to do something special for their fathers and make the day unforgettable by creating some personal memories. The film also underlines the importance of whether it’s scolding or showering love from Dad, every moment we get to learn a new lesson that helps make us stronger. The brand urges people to showcase what they are going to do on the day and share with them on social media platforms.
Manforce Condoms
Manforce condoms have launched season 2 of the #BetterEndings campaign on Father’s Day.
The campaign video revolves around all the fun that people were having during the lockdown days but also warning them against the fatherhood situation that they will land up in if they do not use protection.
The film has a very quirky and fun approach where it showcases different situations of the husband helping his wife in household chores and varied situations. The fun part is that every dialogue ends by asking WHO’s YOUR DADDY? with one common message at end of a child crying. The campaign has a very strong message but in a light and fun way, for all those who don’t like the ending and the parenthood that follows with an unplanned pregnancy, to be safe and use protection.
Both the seasons of the #BetterEndings campaign have been conceptualized and executed by Grapes Digital. Shradha Agarwal, COO and Strategy Head, Grapes Digital.
Health OK
Mankind Pharma’s Multivitamin and minerals brand Health OK has launched an emotional campaign titled #expressthetoughlove, focusing on the father-son relationship. The video highlights the modern-day relationship between a father and a son.
The campaign touches the chord that when we become younger how our relationship changes in which so many things are left unexpressed. The three-minute-long video drives a strong message that there are times when differences emerge in relationships, but one can’t ignore the fact that a father’s love never takes a back seat. The film explores the tougher side of a father, who is always there for us but never expresses his love and feelings openly.
Saregama Carvaan
With its seamless, uninterrupted music listening experience on a push of a button, Carvaan, makes for an ideal present for your father and takes one down a trip of nostalgia in a turn of a jog-dial.
Preloaded with 5000 retro songs, the device brings together evergreen melodies from renowned artists like Lata Mangeshkar, Mohammed Rafi to Kishore Kumar. One can switch to songs based on moods like happy, romantic, sad, etc., or categories like spiritual, Sufi, Film Instrumental, and more. Saregama Carvaan also offers an entire volume of iconic ‘Geetmala’ By Ameen Sayani while also allowing one to enjoy their personal collection of songs by plugging in a USB drive or phone via Bluetooth or simply listen to FM. That’s not all, Carvaan also boasts of an array of podcast offerings spread across a variety of genres like Meditation, Sleep Sounds, Sadguru, Ramayan, Bhagwad Geeta, and 280+ such podcasts.
CashKaro
CashKaro has collaborated with Indian Comedian & Laughter Sensation ‘Kiku Sarda’, along with his son Shaurya, for a fun Ad video that depicts a regular father-son relationship and banter. In this cute video, both Kiku and his son can be seen performing “CashKaro’s Role-play Challenge” by switching roles and debating on shopping, pricing, and over-spending. Finally, the father-son duo arrives at a consensus when they discover that they can simply shop for the desired items via CashKaro and save a hefty amount of money on all shopping.
CashKaro further invites its users to participate in this fun ‘Father’s Day Role-play Challenge’ and shoot a similar video with their fathers. All users uploading this video on Instagram and tagging CashKaro in it, will win Rs. 1000 Amazon Gift cards.
Bombay Shaving Company
Celebrating the occasion of Father’s Day, the premium personal care brand, Bombay Shaving Company releases a heart-warming video that brings out how thoughtful gifts strengthen the relationship between a father & child. Pulling the strings of emotion and nostalgia, it throws light on how a personalized gift given by a child speaks volumes of the care and gratitude he has for his father. These gifts become a token of love and memory for the fathers and are always treasured by them.
Glenfiddich
Glenfiddich continues to redefine fatherhood by acknowledging innovators who blazed their own trail by giving birth to path-breaking ideas through the #FathersofInnovation campaign.
#FathersofInnovation manifests the true spirit of innovation in consonance with the World’s Most Awarded Single Malt which in itself is a reflection of integrity, passion, and pioneering spirit passed down through five generations.
As an imperative part of the campaign, Glenfiddich India Brand Ambassador will be hosting a live interaction with Aakrit Vaish and Swapan Rajdev, award-winning innovators and founding fathers of one of the world’s largest conversational AI platform, Haptik. The session will witness their life story capturing the spirit of innovation in accordance with the world of Glenfiddich.
Mamypoko
Diaper brand Mamypoko pants has unveiled a new campaign on the occasion of Father’s Day. The video titled #PapasWhoKnow highlights the fact that in modern society dads are today equally trying to involve in raising the child. The short ad film reinforces the fact that fathers actively want to contribute to the child’s growth and development just as moms do, and help them by doing it together. As mothers are also busy either working or contributing to households. The campaign has been executed and conceptualized by Grapes Digital.
As a part of the campaign, Mamypoko showcases the bond between a father and the baby and underlines the fact that raising a child is a beautiful journey. From changing diapers to feeding the little ones, or sleeping with the baby to playing with them leads to an amazing journey and creates a positive impact on the newborn’s well-being also. The campaign salutes all the papas who have been constantly helping the moms and changing society for a good cause.
Ferns N Petals
Ferns N Petals has launched the Father’s Day Campaign – ‘Dear Dad’. This heart-warming campaign is about expressing your love to your father. The campaign focuses on expressing your feelings with simple conversations, words, and gestures. A father’s love is beyond measure, but sometimes it isn’t easy to appreciate him or pen the words. His selfless care and constant support allow you to come past all the challenges. Father’s Day is the perfect time to thank your dad for being there to always support you. The brand has launched thoughtful gifts for Father’s day that will help the customers express themselves. From heart-warming Father’s Day gifts to unforgettable digital experiences FNP has got plenty of options that you can get your dad in time for the big day.
CARS24
CARS24 has rolled out its latest heart-warming campaign- Kyuki Papa Sab Jaante Hain- through a poetic video to show some love to the big man on Father’s Day. The video celebrates the man who doesn’t wear a cape but is our eternally favorite superhero – the one we can always fall back upon!
The video, starring actor Varun Sharma- the Hindi film industry’s go-to guy for comedy, is a representation of the bond children share with their fathers; especially when you sat on the driving seat of a car for the first time and he was there to give you the much-needed confidence or when you broke his car’s windows while playing cricket and he pretended he didn’t know it was you who did it. He’s always there, making you feel safe and secure.
Conceptualized by writer Amandeep Singh, directed by Namit Nath, the video commemorates fathers all around and their endearing love to nurture, shape and encourage their kids in their own unique way.
Facebook- Kyuki Papa Sab Jaante Hain
Dhara
Dhara, India’s leading edible oil brand has rolled out a digital film celebrating the occasion of Father’s Day, which urges consumers to legally adopt and support unaccompanied children in this pandemic. Showcasing the joy of parenthood, the digital film subtly conveys a father’s love for his adopted daughter, encapsulating the emotional connection beautifully.
The digital film by Dhara edible oils takes the leap from its brand proposition of ‘Zara Sa Badlaav’, with the essence of bringing a positive change in life. The newly showcased film is also about bringing in the same ‘Badlaav’ while ushering in positivity in our society and encouraging prospective parents to go for adoption of children, who have been left stranded in this crisis.
MX TakaTak’
MX TakaTak’s #MySuperdad aims at cherishing our fathers and their constant support in our lives. This hashtag challenge invites users to share their appreciation for their superheroes as well as commemorates the spirit of fatherhood in the community – through clips of their gestures, hidden talents, forgotten stories or just an act of love to thank them for all that they do.
Luminous Power Technologies
Luminous Power Technologies launched a thoughtful campaign #DADHEROES, putting a spotlight on how the role of fathers has evolved over the period of time. The video showcases how modern-day dads have been breaking all the stereotypes. Starting from helping with household chores to cooking meals to contributing to childcare activities. It highlights the transition from strict traditional fathers who were primarily focused on providing financial assistance to today’s expressive and caring fathers who enjoy spending time with their children. Recognizing and acknowledging their efforts, the film also extends a beautiful ode to all the Super Dads.
ACKO:
ACKO General Insurance, a purely digital insurance company, has released a campaign film on the occasion of Father’s Day. Conceived by Lowe Lintas Mumbai, the film is a light-hearted take on how the bond and care remains unchanged even though the roles change over the years.
Aashirvaad:
Aashirvaad captures #ShapesOfLove to celebrate Father’s Day. The idea is to appreciate fathers and their unique ways of showing love. Usually, this category’s communication revolves around women, but on the special occasion of Father’s Day, Aashirvaad had focused on celebrating fathers and their roles in the kitchen. Just like every roti appears different in shape and size but always tastes of love; fathers too, in different ways express their love. The contest allows the audience to post a picture of the roti and share an analogy of how the shape of the roti resembles their father’s love.
Disney India :
This Father’s Day, raising a toast to all the amazing dads who have been the wind beneath our wings, Disney India celebrates the spirit of fatherhood with a heartwarming video capturing a wonderful compilation of fathers from the Disney family. The social media post treats viewers with heartening father-kid moments from their favorite movies and shows; it is packaged with a message of gratitude to all fathers for their love that never alters and gives the best shout-out to all dads.
SBI Life:
Recognising the larger role played by Fathers towards the family as well as society, this Father’s Day, SBI Life Insurance, one of the most trusted private life insurers in the country, has released a heart-warming digital film. It depicts the emotional and protective side of a father towards his evolving responsibilities amidst the pandemic.
Nerolac Paints:
Beco India:
AcneStar:
Gas-O-Fast:
Eicher Trucks and Buses :
IDFC Mutual Fund :
Sensibly overcoming the logistical challenges posed by the pandemic, Hotstuff Advertising Pvt. Ltd. has produced this skillfully edited video with music and animation for IDFC Mutual Funds on the occasion of Father’s Day.
Tring:
This Father’s Day, tring released a video filled with warmth and emotion, captures the former 5-time world chess champion, Viswanathan Anand, sending his wishes to a father on behalf of his son and daughter.
