Leading global premium streaming platform STARZ has launched its direct to consumer Over-the-Top (OTT) app ‘Lionsgate Play’ in Sri Lanka, expanding its presence in Asia following the successful launch of Lionsgate Play in India followed by Indonesia. The launch of the independent direct-to-consumer OTT app makes Lionsgate Play’s deep library of Hollywood blockbusters, film franchises and premium original series and boxsets immediately accessible to a wide Sri Lankan audience.
The premium subscription service will bring blockbuster film franchises including The Hunger Games and Twilight Saga, the star-studded global box office hit Now You See Me, Academy Award®-winning films from other studios like The Aviator and Babel, the romantic drama Remember Me and acclaimed original television series Weeds, Power, Mad Men, and The Spanish Princess directly to the subscribers.
Commenting on the launch Rohit Jain, Managing Director of South Asia and Networks-Emerging Markets Asia said, “We are thrilled to bring Lionsgate’s global brand to Sri Lanka with the launch of the Lionsgate Play app. Sri Lanka is a key market for us with its promising internet penetration, rapid growth in broadband and the recent introduction of unlimited internet packs. We want to provide the finest, never seen before content that will captivate our audiences with bespoke entertainment drawing on the most exciting current releases and our premium library. Launch of Lionsgate Play will bring premium world-class entertainment right to the pockets of the consumers. We are certain that the launch will initiate altogether a new unparalleled entertainment experience to the island nation.”
The service has also launched with an attractive price point in Sri Lanka, making the app available as part of two subscription models, LKR300 per month and LKR 2,000 for a year, price points that give Sri Lankan consumers the opportunity to enjoy the best of global entertainment affordably and at their convenience.
