Mumbai: In a continuation of what some are calling an ‘acquisition and collaboration spree’, luxury fashion house, Purple Style Labs (PSL) is joining hands with veteran fashion designer, Hemant Trivedi. PSL has recently secured all rights in the ‘Hemant Trevedi’ brand and have brought the designer himself on board. Trivedi will act as creative-head of the Hemant Trivedi business vertical, a part of PSL’s portfolio of brands.
Speaking on the collaboration with PSL, Hemant says, “ It is indeed heartening when a team of young focussed professionals recognise, respect and value my contribution to the growth of India’s fashion industry from its very inception. I feel honoured and equally excited to become a part of the PSL family. My upcoming collections under the PSL umbrella will be true to my signature beliefs of creating fashion that is timeless, elegant and refined. Inspired by the changing times these ensembles will hopefully become a catalyst for a new design awareness for the fashion-conscious consumer of today.”
Abhishek Agarwal, Director & CEO – PSL, adds, “There’s a question that has often been asked at several occasions over the past decades which was also posed to me a few months ago – ‘where does one go to buy a Hemant Trivedi creation’? I am now happy to have the answer to that question and even happier that the answer will come from within PSL! With Hemant, we not only look forward to tapping into his creative mind and legacy but also to unearth the endless possibilities of what this collaboration may offer and bring to the fashion industry at large.”
Hemant Trivedi has been a household name in the Indian fashion industry since the early-80s. India’s first internationally qualified fashion designer, Hemant is an alumnus of the Australian Technical Institute of Fashion Design in Perth and the Fashion Institute of Technology, New York.
Over the course of his career, Hemant has always nurtured design talent and contributed to the growth of fashion. With his extensive experience in the field, in 1987, he was invited by the Ministry of Textiles to join the National Institute of Fashion Technology (NIFT) to develop its teaching programmes. Besides his design work, Trivedi is also extremely invested in Fashion Education and continues to mentor many fashion designers in India and sits on the advisory board of leading fashion design institutes in the country, such as NIFT & INIFD.
Hemant is also very well known for his collaboration with and contributions to various national beauty pageants such as Femina Miss India. Not only was he a contestant director and show choreographer for leading pageants in India but he has also created award-winning gowns donned by international pageant winners such as Aishwarya Rai Bachchan, Priyanka Chopra Jonas, Lara Dutta, Diana Hayden and Yukta Mookhey, amongst others.
Prior to this collaboration with PSL, Hemant was also the Executive Fashion Director at Sheetal Design Studio where he was instrumental in developing India’s very first design studio of award-winning design interns.
