Trackier, India’s leading ad tech solution provider, has partnered with GrabOn, a top coupons and deals provider, to help them navigate and address their brand partnerships and campaign management issues. Trackier with its proprietary and advanced technology-based performance marketing tools is providing end-to-end affiliate and performance marketing solutions to the deals and discounts company with a particular focus on managing their steadily increasing number of brand partnerships, campaign initiatives, and business associations.
For GrabOn, a company that operates on an affiliate model necessitates the involvement of multiple brands and partnerships, numbers which have only shot up in recent times. For them, the challenge lay in implementing the entire brand partnerships and campaign management process seamlessly and in a glitch-free manner.
With more and more companies and brands joining and thereby expanding GrabOn’s portfolio, these challenges had become even more acute and seemingly intractable. This is where Trackier came in to help solve GrabOn’s challenges and hurdles every step of the way. They helped onboard new clients plan schedules, track campaigns, update and generate reports, and ensure user-friendly interfaces.
“As a coupons and deals company which operates nearly 24/7 in tandem with partner companies and brands wherein we work with cross-promotions and targeted campaigns, for some time we had been facing problems in tracking and managing our brand partnerships and campaign processes. And as we tied up with more clients with an increasing number of campaigns to oversee and manage in an era of multiple formats, platforms, and channels, it had become even more cumbersome and complex to track and manage the whole process. So, we were looking for someone who could take over the end-to-end management of our partnerships and campaign processes thereby relieving us to focus on more core operations and functions of our business,” said Ashok Reddy, Founder, GrabOn.
“With Trackier coming on board, there has been a marked improvement in the way we execute our brand partnerships and campaign flows now. Trackier’s smart optimization has not only enabled the tracking of different types of KPIs but also raised alerts whenever a campaign requires instant attention. With Tracker’s ability to seamlessly integrate with third-party tools and interfaces, we no longer need to track multiple platforms. Now armed with more granular insights, we have been able to analyze campaigns in an integrated manner in real-time allowing us to optimize campaigns better and thereby produce exceedingly high ROIs. In our business, time is of supreme essence and so working with Trackier has also cut down on the time taken in generating reports. In fact, we have been able to generate separate reports for different clients on a single platform. We are particularly pleased with their constant service support and assistance post-implementation,” added Ashok Reddy.
“We are indeed happy to have been of help to GrabOn. As an ad tech solutions provider, our clients are our top priority. When GrabOn approached us with their problems, we had to put our best foot forward. Our experience of 100+ Ad Network Integrations and the resultant deep expertise in the field made it fairly effortless for us to identify GrabOn’s partnerships and campaign flow issues. Keeping those pain points in mind, we offered them a single-window and comprehensive solution package that resolved all their issues in a short period of time. Consequently, we hope that this mutually beneficial partnership between the two companies will continue for a long time in the future,” said Faizan Ayubi, CEO and Co-founder, Trackier.
