Ad Volumes during 60 matches of IPL 14 dropped by 0.8% compared to IPL 13, states TAM Sports-IPL 14 Advertising Report which is based on IPL 13 and IPL 14.
Indexed ad volume growth in the first phase of IPL 14 was 7%, whereas in the second phase of IPL 14. The tally of advertisers grew by 11%, whereas the count of brands decreased by 6% in IPL 14 compared to IPL 13. Ecom-Education was on top in IPL 14, while in IPL 13 Cellular Phones-SmartPhones led the list. During IPL 14, the Top 5 categories collectively contributed 36% of overall ad volumes.
Top 5 advertisers contributed 20% share of ad volumes during 60 matches of IPL 14. Sporta Technologies and FX Mart among the Top 5 advertisers were common between IPL 14 and IPL 13. The top 5 brands contributed 18% share of ad volumes during 60 matches of IPL 14. Dream11.com, Phonepe, and Amazon.in among the Top 5 brands were common between IPL 14 and IPL 13.30+ new categories appeared in 60 matches of IPL 14 compared to IPL 13. Among the new categories, Securities/Sharebroking Organization topped the list followed by Hai Dyes. 10-20 seconds ads were utilized the most during commercial breaks, followed by 21-40 seconds ads.
