Mumbai: CoinDCX, India’s first crypto unicorn and the nation’s safest crypto exchange, has announced the appointment of Anjali Kakkar as Vice President of Corporate Communications, bolstering its public outreach and advocacy efforts, as it forges ahead in its growth journey in India. Anjali was formerly the Vice President of Communications HSBC’s Global Finance Centre and with her new appointment, she will lead CoinDCX’s strategic efforts to strengthen awareness and education of crypto and blockchain in India and beyond.
In her capacity as Corporate Communications Vice President, Anjali will lead both the internal as well as external communications charter for CoinDCX, bolstering the company’s communications and public relations in the crypto, blockchain, tech and innovation sectors. Prior to joining CoinDCX, Anjali has had a prolific career spearheading corporate communications across financial services, food and agriculture, telecom and digital marketing services. She brings with her a wealth of experience from media and analyst relations, employee and leadership communications, to brand management and thought leadership.
Speaking on her appointment, Anjali said, “I am delighted to join a young organization and be a part of their growth journey as they chart their way to becoming an industry powerhouse. I am thrilled to step into the dynamic digital asset space and bring my learnings and my experience across various industries to further CoinDCX’s communications for internal and external stakeholders.”
A pioneer in India’s crypto industry, CoinDCX has tracked unparalleled growth since it was launched in 2018. With aims to establish global financial inclusion using crypto-based products, CoinDCX has been developing borderless financial services that ensure a faster, simpler, and uninterrupted flow of capital. CoinDCX has contributed to offering clients the security, insurance, and ease of buying and selling that they require so that buying bitcoin or other top cryptocurrencies is now a simple and painless procedure. With its Series C funding round led by former Facebook co-founder Eduardo Saverin’s B Capital, CoinDCX reached unicorn status becoming India’s first crypto unicorn start-up.
Welcoming Anjali, Ramalingam Subramanian, Head of Brand, Marketing and Communications of CoinDCX said, “Communications is a critical function for CoinDCX—especially with our endeavor to educate the masses about cryptocurrency and its position as a growing asset class in India. Anjali will be essential to furthering CoinDCX’s position in the country, building trust with our customers and investors, and reinforcing our commitment to imbue openness and transparency in our marketing and communications efforts.”
This announcement follows the recent appointment of Mridul Gupta as Chief Operating Officer, who will be focused on accelerating the strategic growth of CoinDCX, while augmenting its product portfolio, marketing, partnerships, and operations. As CoinDCX expands and strengthens its team, the company has strengthened the ranks of its marketing, legal, compliance and policy teams, establishing a strong foundation for further growth and development.
CoinDCX enables access of crypto-tokens to more than 6 million Indian users and is the fastest-growing crypto app in India by the number of users and volume transacted. As a leading player in India’s crypto industry, CoinDCX continues to scale efforts to make crypto investments simpler with its CoinDCX mobile app and CoinDCX Prime offerings for HNIs and Institutions.
