Manforce Condoms, being a responsible brand in the industry, came up with a campaign on social messaging on #SafeFlirting, in a quirky way by collaborating with a renowned RJ Rahul Makin. The brand conducted research where they saw that due to the pandemic and social distancing norms, 31 million users started using dating apps in India, keeping the same in mind Manforce Condoms came up with Pick-up Lines that people used during the pandemic to make it more relatable, safer and more enjoyable. Also, it was noticed that India is the most active country on dating apps after the USA and China. The brand posted a series of Instagram posts with fun and quirky #SafeFlirting lines and ideas to improve the game. To increase the engagement and spread the message, Rahul Makin took to Instagram with a fun-loving message and concluded by asking his viewers; ‘share the most quirky pick-up lines with us and get featured.’ Protection is important for both COVID safety & flirting. Let’s Start #SafeFliriting.
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