Wednesday, August 5, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

From rationalizing taxes to addressing price hike issues, here’s what brands expect from Union Budget 2022

by Smitha Sapaliga
January 19, 2022
in Featured, Exclusive
Reading Time: 3 mins read
A A
From rationalizing taxes to addressing price hike issues, here’s what brands expect from Union Budget 2022
Share Share ShareShare

The finance minister of India, Nirmala Sitharaman, is all set to present the Union Budget for the financial year 2022-23 on February 1. All sectors are looking forward and are optimistic about the budget. The budget assumes importance as it comes in when the country is tackling the third wave of Covid-19. From reducing GST to addressing price hike issues, brands are optimistic about the Union Budget 2022.

Neeraj Bahl
Neeraj Bahl

“The economy has witnessed high levels of inflation across industries in the past year, influenced by rising input costs and disruptions in the supply chain. Recognizing these pressures, we are hopeful that the government will reduce GST to address price hike issues,” says Neeraj Bahl, MD & CEO, BSH Home Appliances. Bahl also appeals to the government to consider a reduction on import duties, as high duty rates are impacting the growth potential of the consumer durables category especially in emerging segments like Dishwashers.

While Bahl lauds the government’s efforts around the PLI scheme which has given impetus to companies like us to deliver on our commitment towards ‘Make in India. He looks forward to such pro-growth schemes and measures which will further accelerate the industry to manufacture locally.

“We are optimistic on the recovery and growth potential of the consumer durables industry with premiumization driving the category ahead,” he added.

Parag Kulkarni, Managing Director, A. O. Smith India
Parag Kulkarni

As the consumer durables industry is facing challenges with raw material costs for more than a year, Parag Kulkarni, Managing Director, A. O. Smith India is optimistic that the Union Budget will help reduce cost pressures for manufacturers and improve affordability for consumers.

“The budget may also look at reducing taxes on eco-friendly and energy-efficient products, which could help drive demand and increase consumer adoption of sustainable products,” he added.

As water purifiers and water heaters have become essential household items. Kulkarni expects the budget to help rationalize tax rates on these consumer durable items, increasing the popularity and need for these products in India.

“We hope that the residential real estate market will also be positively impacted by the budget. Real estate is the second-largest market after agriculture, generating large scale employment and supporting multiple allied industries. We are hopeful that the upcoming Union Budget will help usher in a balanced combination of reforms and regulations, which will contribute positively to India’s growth,” Kulkarni added.

Dinesh Chhabra
Dinesh Chhabra

According to Dinesh Chhabra, Chief Executive Officer, Usha International, this year’s Union Budget sets the stage for economic revival, especially given the advent of the third wave.

“Despite the highs and lows, the consumer durables industry has managed to bounce back fairly well and continues to grow steadily. Having said that, the abnormal surge in the price of raw materials, which started increasing over a year ago, has cast a shadow on revenue forecasts and continues to pose a grave challenge for companies. In addition, supply-chain logistics issues are also adding to the burden for businesses. For brands uncompromising in their quality business becomes unviable, unless the part of the price rise is passed on to the consumer. This rise in prices is impacting consumer spending, adversely affecting the recovery and growth of our economy. The need of the hour is for the government to intervene and put in place some policies in this year’s Union Budget, that will facilitate rationalization of the costs of raw materials, fuel, and help smoothen the supply chain,” he said.

“Further, as digital adoption and transformation accelerate, there is a need for increased allocation to improve internet infrastructure and connectivity to bridge the rural-urban divide across geographies. We are hopeful that the upcoming Union Budget will be aimed at accelerating economic reforms, promoting entrepreneurship, and providing stimulus packages that will help fuel consumer demand across sectors,” Chhabra added.

The Gems and Jewellery sector contributes to 7% of India’s GDP and forms around 12% of the export basket and plays a critical role in terms of employment generation.

Sachin Jain
Sachin Jain

“Over the past year, the industry bounced back and performed well due to multiple positive steps taken by the government including reducing the import duty on gold and silver as well as ensuring there were no drastic increases in personal taxes. Beginning 2021, we also noticed that consumers moved towards purchases that were meaningful and brought value to their lives where jewellery played an important role. We look forward to the forthcoming budget in view that the gems and jewellery sector plays a pivotal role in the growth of the economy,” said Sachin Jain, Managing Director, De Beers India.

Tags: A. O. Smith IndiaBSH Home appliancesBudget 2022De Beers IndiaDinesh ChhabraNeeraj BahlNirmala SitharamanParag KulkarniSachin JainUnion Budget 2022Usha International

RECENT POSTS

Global agency networks are optimised for a world that is ending: Beerajaah Sswain, NeuGenM.AI
Exclusive

Global agency networks are optimised for a world that is ending: Beerajaah Sswain, NeuGenM.AI

August 5, 2026
0

NeuGenM.AI recently published the first AI (GEO/AEO) Performance Audit of India's Top 100 brands and launched The NeuGenM Signal, a...

Read moreDetails
From Titan’s Mia to மிஆ: A Branding Debate on the Art and Science of Localisation
Exclusive

From Titan’s Mia to மிஆ: A Branding Debate on the Art and Science of Localisation

August 4, 2026
0

Sometimes, it takes just one letter to start an important conversation. A recent LinkedIn post by Arabbhi Athreya, Co-Founder of...

Read moreDetails
Luxury buyers do care about price, but price isn’t their primary motivation: Peshwa Acharya, Think As Consumer
Exclusive

Luxury buyers do care about price, but price isn’t their primary motivation: Peshwa Acharya, Think As Consumer

August 4, 2026
0

Medianews4u.com caught up with Peshwa Acharya, Founder, CEO Think As Consumer, whose three-decade journey spans building, scaling, and turning around...

Read moreDetails
This season highlights the power of applied knowledge and its ability to drive better decisions and lasting outcomes: Akshay Agrawal, Sony Pictures Networks India
Exclusive

This season highlights the power of applied knowledge and its ability to drive better decisions and lasting outcomes: Akshay Agrawal, Sony Pictures Networks India

August 3, 2026
0

Recently Sony Pictures Networks India (SPNI) announced the return of its flagship quiz show, Kaun Banega Crorepati (KBC), with Season...

Read moreDetails
Brands celebrate bonds with heartfelt and creative campaigns: Friendship Day 2026
Exclusive

Brands celebrate bonds with heartfelt and creative campaigns: Friendship Day 2026

August 1, 2026
0

Friendship Day has become more than just a celebration of companionship—it is now an opportunity for brands to connect with...

Read moreDetails
Inside the Advertiser Logic Behind Bigg Boss’ Regional Run
Exclusive

Inside the Advertiser Logic Behind Bigg Boss’ Regional Run

July 31, 2026
0

Ask anyone in a media agency what trusted television IPs look like in the South, and a few names come...

Read moreDetails

LATEST NEWS

Ted Sarandos – CCO, Netflix

Netflix Strengthens India Content Strategy as Ted Sarandos Meets Writers, Backs Next Generation of Storytelling

August 5, 2026
Global agency networks are optimised for a world that is ending: Beerajaah Sswain, NeuGenM.AI

Global agency networks are optimised for a world that is ending: Beerajaah Sswain, NeuGenM.AI

August 5, 2026

ANALYSIS

Dun & Bradstreet
Analysis

69% of Indian firms to raise AI investments as ROI gains gather pace: Dun & Bradstreet

August 4, 2026
0

Chennai: Indian enterprises are rapidly advancing from AI experimentation to enterprise-wide adoption, with a majority planning to increase investments and...

PEOPLE

Chhavi Bhargava
People

Inicio Insights & Consulting appoints Chhavi Bhargava as Chief Strategy Officer

August 4, 2026
0

Mumbai: Inicio Insights & Consulting has appointed Chhavi Bhargava as its Chief Strategy Officer, marking a significant step in the...

MARKETING

Rajiv singh exit Haldiram's Quick Service Restaurant
Marketing

Rajiv Singh Exits Haldiram’s QSR Business After Eight-Month Marketing Stint

August 5, 2026
0

New Delhi, August 5, 2026: Rajiv Singh has stepped down as the Head of Marketing for Haldiram's Quick Service Restaurant...

Subscribe to Newsletters

ADVERTISING

Liqvd Asia bags
Advertising

Liqvd Asia bags Narayana Health’s social media and ORM mandate

August 4, 2026
0

Mumbai: Digital marketing agency Liqvd Asia has been awarded the social media and online reputation management (ORM) mandate for Narayana...

PRINT

Nonita Kalra Joins Bennett Coleman & Co as Chief Creative Officer – Luxury, Fashion & Lifestyle
Media

Nonita Kalra Joins Bennett Coleman & Co as Chief Creative Officer – Luxury, Fashion & Lifestyle

August 4, 2026
0

Mumbai: Bennett Coleman & Co. Ltd. (BCCL) has appointed media and luxury publishing veteran Nonita Kalra as Chief Creative Officer...

AUTHOR'S CORNER

Beyond SEO: Why Every CMO Needs an AI Visibility Strategy
Authors Corner

Beyond SEO: Why Every CMO Needs an AI Visibility Strategy

August 4, 2026
0

For two decades, marketing ran on one principle: people search, compare, then buy. Win the ranking, win the traffic, win...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

August 5, 2026
Ted Sarandos – CCO, Netflix

Netflix Strengthens India Content Strategy as Ted Sarandos Meets Writers, Backs Next Generation of Storytelling

August 5, 2026
Global agency networks are optimised for a world that is ending: Beerajaah Sswain, NeuGenM.AI

Global agency networks are optimised for a world that is ending: Beerajaah Sswain, NeuGenM.AI

August 5, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.