New Delhi: As a culture curator and youth-focused brand, Pepsi® is all set to celebrate the week of love with a twist. Ahead of Valentine’s Day, Pepsi® has launched a fun and quirky digital film featuring Bollywood superstar and brand ambassador, Salman Khan that encourages the youngsters today to own their singlehood with SWAG. In its quintessential and irreverent manner, the brand unveiled a limited edition set of ‘Swag Se Solo’ cans giving its consumers an ultimate symbol of carrying their singleton status on their sleeves.
According to a recent poll that was conducted by brand Pepsi® on a popular social media platform, more than 80% people mentioned that they would be single this year on Valentine’s Day. Hence the campaign urges the young generation to live their life on their own terms and revel in their singlehood status – without paying attention to the societal pressures that this day encompasses.
In the film which empowers singles across India, Salman Khan urges youngsters to fall in love and make a commitment to themselves. He further nudges them to take themselves out for dinner, eat their favorite dish and buy flowers/ chocolates for themselves. Salman is seen talking to the confident generation of India as he says, ‘Is Valentine’s Day, apne aap ko single mat bolo. Tum ho Swag Se Solo!’
Speaking on the launch, Saumya Rathor, Category Lead, Cola, PepsiCo India, said, “Over the years, Pepsi has had its pulse on the ever-evolving beliefs and feelings of the younger generation. Keeping this in mind, this Valentine’s Day, we are excited to put forward a unique twist to what is traditionally seen as a week of celebrating couples. The brand endeavors to empower the singletons and not bow down to the peer pressure that they may feel. The intent is to urge the youngsters to have a relationship with themselves that is filled with self-confidence, unshakeable self-belief and irrefutable SWAG.”
Commenting on the digital film, Brand ambassador and Actor, Salman Khan, said “The Swag Se Solo ideology resonates strongly with me and the generation of today, who are confident, have the right attitude and don’t shy away from being who they really are. The launch of this new campaign is close to my heart given its intention of empowering youngsters and thereby celebrating the youth of today.”
The limited-edition Pepsi® cans are available across select retail stores and e-commerce channels till February to mark the occasion of Valentine’s Day.
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