On February 21, 2022, Khamma Ghani Entertainment has launched India’s 1st Satellite General Entertainment Channel in Rajasthani – “Gangaur Television”, where each and every program is in Rajasthani language: Music Videos, Movies, Reality shows, Fictions, Mythos, Comedy Gags, and more. Out of 900+ on-air channels, Gangaur Television is the first and only TV channel in Rajasthani language.
Alpesh Tailor, Business Head of Gangaur Television said, “Over the last 5 years, regional television has been a real game-changer. There is untapped potential and opportunity for Khamma Ghani Entertainment to reach out to a set of audiences who are willing to get entertained in their own Rajasthani language of ease & comfort. We are confident Advertisers would latch on for this opportunity, and to ensure this-We have appointed ScreenMax Media as exclusive our Ad-Sales Partner.
Where India is growing digitally at rapid pace, Rajasthani has set a benchmark on YouTube with more than 40+ Music labels & 80+ Singers/Artists contributing to the world of music, releasing more than 500 fresh songs every year.
Even the Film Industry is trying to revive with the support of the State Govt. and annually 20 plus movies are getting produced and released in theatres. Gangaur has a motto of offering the entertainment purely in Rajasthani language where none of the existing channels have Rajasthani as their communication/content language.”
Gangaur Television is widely distributed across the majority of 40+ MSO and DTH platforms, namely: RM Digital, Hathway Digital, Den Digital, Fastway Radiant Satellite, GTPL Digital, Home TV, JBC Digital, Next Digital, Rathore Digital, Shekhawati Cable etc. With Airtel DTH, it has marked its presence nation-wide.
The channel showcases content ranging from “Subah Ri Ram Ram”, “Santvani”, “Aapna Devta”, etc. to musical shows: “Virasat”, “Youngistaan”, “DJ Janudi”, and “Preet Rang” to comedy gags of Rabiya Ra Plan and Murari Ki Kocktail. World TV Premiers of more than 50 Rajasthani movies is also a highlight offered by the channel.
In the coming days, Gangaur is bringing brand integration with new content on festival occasions such as Dance Reality Talent Show –“Gangaur Dance Dhamaal”, Cookery Show – “Rajsi Jiman”, Family Comedy Show- “Yashoda Aangan”, Health Show- “Arogya Bhava”, Crime Show – “Rajasthan Police Files”, Mythos – “Mhari Maa Karni”, “Hare ka Sahara Shyam Hamara” and Special festivity programming that includes Holi, Gangaur, Shivratri, Ram Navmi, Navratri, Janmasthami, Baba Ramdev Peer Fair, Rajasthan Diwas, Maharana Pratap Jayanti, etc.
Khamma Ghani Entertainment is launching a new OTT platform on Website and Mobile App to capture younger audiences and multiply the reach beyond television – “Krazzy4Gangaur”, which will show ‘LIVE’ Gangaur Television. It will allow users to upload videos and songs in Rajasthani language only, giving an opportunity to become a star through integrated show – “Krazzy4Gangaur” on the channel. The channel’s daily/weekly contest and any reality show’s auditions will get entertained through this app too. Apart from this, the Mobile App and Website will showcase Latest & Trending Videos, Movies, and News on its platform. The mobile app is currently available on Google Play store and content is live on the website.
Khamma Ghani Entertainment is further looking at backward integration with the launch of its own Music Label to produce more than 100+ original music videos.
