Bengaluru: POCO, India’s 3rd largest online smartphone brand, recently unveiled its new integrated brand campaign, #MadeOfMad to further establish their brand in the country. Celebrating the indomitable spirit of the nation’s youth who never deter from charting their own path, the campaign advocates innovation in every step of life, be it streaming songs, finding different angles to observe life or simply dancing along.
With a digital first approach, the campaign is spanning across all social media platforms alongside its television debut last week. “Haters of reason, with new streaks of Say Whaa every season”- is how POCO defines its community and draws inspiration from its core users who are young, high-spirited, and always on the lookout for the next big thing. The film talks to today’s generation, celebrating all creators who stay true to their passion instead of paying heed to trolls or those who don’t understand what they do. Giving a shout out to their creative minds and daring might to walk on uncharted paths to be discoverers of the new, the campaign showcases how the ‘POCO touch’ empowers them in channeling innovation differently and overcoming challenges in style.
Commenting on the campaign, Raghav Chitra, Marketing Lead, POCO India said, “The Made for MAD campaign is a salute to the undoubting ethos of India’s growing content creating community to celebrate their impressive creative influx. Being a technology-first brand driven by our consumers’ high spirit and their unique approach to life, our endeavour is to hike the road less travelled in everything we do- from product innovations to delivering innovations that enable our consumers in their fearless pursuits in life.”
Conceptualized by MediaMonks, the brand brings alive the #MadeOfMad campaign with a funky video starring a bunch of energetic youth who are stirring an essence of craziness and madness in the otherwise monotonous life with the all-powerful POCO smart phones. Shifting gears from ‘boring’ to MAD, the video showcases how India’s youth are never far from turning on the spunk meter with smart technology. Always keeping ahead of the crowd, they always have their Made of MAD hat on to live life to its crazy fullest. Bright, colourful and eccentric to the core, the video conceptualizes how India’s youth are adding an extra pinch of spice to life with POCO.
