Media and Entertainment Company Enterr10 is growing its market share in the GEC space. The network has plans to launch a few GEC channels for the HSM audience and amongst the many, the first one is Dangal 2. The channel is said to go on air from the 2nd April.
“It is learnt that the new GEC is targeted towards engaging with the audiences across the country and will host a series of old and new shows from the network. The viewers will not just get a chance to reminisce and rejoice the older much-loved shows but also get to watch the TRP garnering new originals of Dangal TV on this new channel as well.” Said the company in its recent announcement.
Speaking about the launch of Dangal 2, Manish Singhal, Managing Director, Dangal TV says, “We have built a unique relationship with our viewers through our channels. While Dangal TV is more attuned to the female viewership, with Dangal 2 we are looking to encapsulate a larger audience base. We are using all our experience of the Hindi speaking heartland and working on creating content that makes for family viewing. Our viewers have already shown so much love towards Dangal TV, now with Dangal 2 we want to be a part of their family!”
