Monday, March 23, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Viacom18’s Sports18 debut receives a grand welcome on Social Media

by MN4U Bureau
April 16, 2022
in Featured, Television
Reading Time: 2 mins read
A A
Sports18 set to telecast Paavo Nurmi Games and BWF Indonesia Open 2022
Share Share ShareShare

Viacom18 announced the launch of Sports18 – the dedicated sports channel which will offer viewers premium sports content from across the globe, including live-action, magazine and highlights show.

Post the announcement, a star-studded line-up of players, leagues and clubs applauded the debut of Sports18 on social media.

Former India Test players Yuvraj Singh and Sanjay Manjrekar welcomed Sports18 as the new home of sporting heroes, as did Olympic medal winner PV Sindhu. All England Open Badminton champion Pullela Gopichand and former men’s world number 1 Srikanth Kidambi expressed their happiness at the launch of Sports18.

The men’s tennis tour ATP and NBA were also quick to let their fans know about their new address on Sports18. European football leagues LaLiga, Serie A and Ligue1 tweeted to tell their fans where to find their favourite footballing action. Spanish club Atletico Madrid, Italian powerhouses Lazio and Fiorentina were among others to join the party to welcome Sports18.

Yuvraj Singh

WATCH | Yuvraj Singh on the launch of #Viacom18's new dedicated sports broadcasting channel, Sports18@YUVSTRONG12 @viacom18 @Sports18 #Sports18 #sports pic.twitter.com/51bdVlxNt3

— CNBC-TV18 (@CNBCTV18News) April 15, 2022

Surya Kumar Yadav

https://twitter.com/surya_14kumar/status/1514968271241777158?t=4d_Ru4SOJ3BkP6k5IiLPLg&s=08

Sanjay Manjrekar

Loved sitting down with Yuvraj Singh for an in-depth interview. Haven't seen him this relaxed & candid ever! Watch out for it on the newly launched @Sports18 channel. pic.twitter.com/7PkMBznjAp

— Sanjay Manjrekar (@sanjaymanjrekar) April 15, 2022

PV Sindhu

Viacom18 announces the launch of Sports18 – a dedicated sports broadcasting channel

Watch all the badminton action live on Sports18

The new home of badminton in India! @Pvsindhu1 @viacom18 @Sports18 #Sports18 #sports pic.twitter.com/TjIjNW9kRo

— CNBC-TV18 (@CNBCTV18News) April 15, 2022

Srikanth Kidambi

Catch all the badminton action #live on Sports18 – a dedicated sports broadcasting channel

The new home of badminton in India! @srikidambi @viacom18 @Sports18 #Sports18 #sports #Badminton #BadmintonIndia #NewLaunch pic.twitter.com/y7Kq4Xrhm7

— CNBC-TV18 (@CNBCTV18News) April 15, 2022

Pullela Gopichand

#Sports18 – dedicated sports broadcasting channel is now #LIVE

New home to the world’s most premium sports properties including the FIFA World Cup Qatar 2022, NBA, LaLiga, Ligue 1, Serie A, Abu Dhabi T10 & top ATP & BWF events@pullelagopicha1 @viacom18 @Sports18 #Badminton pic.twitter.com/3gMLJkqHHK

— CNBC-TV18 (@CNBCTV18News) April 15, 2022

Rohan Bopanna

https://twitter.com/rohanbopanna/status/1514999795760390149?s=21&t=XG0oxDyZJWTShsORUIxeTQ

La Liga

Hola, @sports18 – our new home in India . Congrats on your kick-off! We're eager to see the first match tonight @RealSociedad vs @RealBetis_en & also @atletienglish vs @RCDEspanyol on Sunday! Live on Sports18. #Sports18 #HeroesHaveANewHome

— LALIGA English (@LaLigaEN) April 15, 2022

Atletico Madrid

https://twitter.com/atletienglish/status/1514933035745091589?s=20&t=JY28cFqT9rVRCs0VajA-sA

NBA

https://twitter.com/nbaindia/status/1514928892314025986?s=21&t=mSeEmg3D8kPPiwqTGmtEfA

ATP Tour

https://twitter.com/atptour/status/1514928426414714885?s=21&t=mSeEmg3D8kPPiwqTGmtEfA

Serie A

https://twitter.com/SerieA_EN/status/1514933491300982787

Lazio

Congratulazioni @Sports18! Sending love to our new home in India

— S.S.Lazio (@OfficialSSLazio) April 15, 2022

Fiorentina

https://twitter.com/acffiorentina/status/1514932509951373316?s=21&t=mSeEmg3D8kPPiwqTGmtEfA

Udinese

Congratulazioni @Sports18 !Sending love to our new home in India. #Sports18 #HeroesHaveANewHome https://t.co/WH93p3u5oB

— Udinese Calcio (@Udinese_1896) April 15, 2022

Sampdoria

https://twitter.com/sampdoria_en/status/1514951365549768705

Hellas Verona

Congrats @Sports18 ✌️ Good luck to our new home in India! https://t.co/Pmi0Ue11NS

— Hellas Verona FC (@HellasVeronaFC) April 15, 2022

Ligue 1

https://twitter.com/ligue1_eng/status/1514931443725737990?s=21&t=mSeEmg3D8kPPiwqTGmtEfA

Genoa

Congrats @Sports18! Sending love to new @SerieA home in India!

— Genoa CFC (@GenoaCFC) April 15, 2022

Sassuolo

Let’s go @sports18. The new home of Italian @SerieA in India, sharing the passion for Calcio!

— U.S. Sassuolo (@SassuoloUS) April 15, 2022

Tags: La LigaPullela GopichandPV SindhuRohan BopannaSanjay ManjrekarSports18Srikanth KidambiSurya Kumar YadavViacom18Yuvraj Singh

RECENT POSTS

Delhi High Court Quashes CBI LOCs Against NDTV Founders, Cites Violation of Personal Liberty
Television

Delhi High Court Quashes CBI LOCs Against NDTV Founders, Cites Violation of Personal Liberty

March 21, 2026
0

New Delhi: In a significant ruling with implications for corporate governance and regulatory oversight, the Delhi High Court has set...

Read moreDetails
Govt Says IDC Reviews Ad Code Violations by Private TV Channels
Television

Govt Says IDC Reviews Ad Code Violations by Private TV Channels

March 19, 2026
0

New Delhi: The central government has told Lok Sabha that complaints related to violations of programme and advertising norms by...

Read moreDetails
TNA Wrestling and Eurosport India sign multi-year exclusive programming deal
Television

TNA Wrestling and Eurosport India sign multi-year exclusive programming deal

March 18, 2026
0

Mumbai: Anthem Sports & Entertainment has announced that TNA Wrestling has entered into a new multi-year exclusive programming agreement with...

Read moreDetails
‘Saat Pake Bandha’ premieres on Zee Bangla with a story of love and acceptance
Television

‘Saat Pake Bandha’ premieres on Zee Bangla with a story of love and acceptance

March 17, 2026
0

Kolkata: Zee Bangla has announced the launch of its upcoming fiction show Saat Pake Bandha, a heart-warming narrative that explores...

Read moreDetails
COLORS launches new primetime drama ‘Do Duniya Ek Dil’, blending romance with cybercrime awareness
Television

COLORS launches new primetime drama ‘Do Duniya Ek Dil’, blending romance with cybercrime awareness

March 9, 2026
0

Mumbai: COLORS has launched its new primetime drama Do Duniya Ek Dil, a contemporary love story exploring relationships in the...

Read moreDetails
Times Now Navbharat tops Hindi news OTS at 98.47%, Republic TV leads English segment: Chrome DM Week 8’26 Report
Television

Times Now Navbharat tops Hindi news OTS at 98.47%, Republic TV leads English segment: Chrome DM Week 8’26 Report

March 7, 2026
0

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 8 of 2026 (February 21–27), offering...

Read moreDetails

LATEST NEWS

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

ANALYSIS

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem
Analysis

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem

March 21, 2026
0

Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...

PEOPLE

Vikram Solar names Sameer Nagpal as CEO
People

Vikram Solar names Sameer Nagpal as CEO

March 21, 2026
0

Kolkata: Vikram Solar Limited has announced the appointment of Sameer Nagpal as its Chief Executive Officer (CEO), effective immediately, as...

MARKETING

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign
Marketing

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026
0

Mumbai: MS Dhoni has partnered with The Sleep Company as brand ambassador, marking a strategic move to spotlight sleep deprivation...

Subscribe to Newsletters

ADVERTISING

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push
Advertising

Ad campaign clash: Razorpay sues PayU over alleged imitation of IPL founders push

March 20, 2026
0

New Delhi: A branding and copyright dispute between two major fintech players has reached the Delhi High Court, with Razorpay...

PRINT

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow
Print

TOISA 2025 set to celebrate India’s sporting heroes in Lucknow

March 21, 2026
0

Mumbai: The eighth edition of the Times of India Sports Awards is set to take place on March 21, 2026,...

AUTHOR'S CORNER

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising
Authors Corner

Pause Ads, Screensaver Ads, and Menu Ads: The New Real Estate in CTV Advertising

March 21, 2026
0

Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

March 21, 2026
Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

Doritos launches ‘Every Hangout Needs Doritos’ Campaign to tap India’s social snacking culture

March 21, 2026
MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

MS Dhoni joins The Sleep Company to champion ‘8 Hours of Peaceful Sleep’ with new campaign

March 21, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.