New Delhi: Herbal and wellness brand ‘Jovees Herbal’ has launched its digital ad campaign as ‘Face Ka Workout’ featuring Karishma Tanna, the campaign was released on the brand’s social channels such as YouTube and Instagram and will be further amplified across digital and mainline media.
The campaign aims to highlight the importance of an effective skincare routine to keep the skin healthy and hydrated as the sweat released during workouts can also lead to skin issues. The digital ad showcases the significance of workout by following a skincare regime as people often forget to take care of their skin.
Commenting on the association, Rakhi Ahuja, founder and CEO of Jovees in a statement said, “Our brand has now collaborated with a very popular face of Indian television and reality TV, Karishma Tanna. We have joined hands with her for our digital and outdoor campaigns which will be live by the end of this month.”
Rakhi Sharma, head marketing and communications at Jovees added, “We are very enthusiastic about this alliance and optimistic about the mileage we will get through the same.”
“The basic idea behind conceptualizing this film was to highlight the consciousness of skincare as a workout regime, which we usually tend to ignore these days and with Jovees products, the message we wanted to convey was the best of both inside and outside by using good& natural ingredients and going herbal’, says Amrita Sharma, Co-founder of Mixed Route Juice.
Jovees’ ad film is in the lines of new face wash launches to gain visibility on digital platforms and boost its sales. The campaign was conceptualized by Mixed Route Juice, a Delhi-based creative media agency.
