New Delhi: Pepper Content, full-stack content marketplace (SaaS), announced its partnership with Skillshare, the world’s largest online learning creative community. With a vision to empower creators, Pepper Content’s collaboration with Skillshare aims to help creators upgrade their skill sets and deliver engaging in-depth content. With the total size of the creator economy estimated to be a little over $100 billion, this partnership will further build credibility for the content ecosystem.
As a content marketplace, Pepper Content skillfully connects organisations with its large database of content creators. To enable this profusely, the partnership will empower content creators with better skills to deliver on-ground impact for brands. Through an AI-enabled platform, Pepper Content helps create unique and custom made content for each organisation. Further to this, their ultimate aim is to empower the passion economy that offers alternative ways of making money, innovative paths towards professional fulfilment, and unprecedented career opportunities.
Under this partnership, Skillshare will provide a special discount coupon code on their annual subscription and scholarship to 10 Pepper Content creators every month. The winners of the scholarship each month will be announced on Pepper Content’s social media. Creators can also explore thousands of hands-on creative classes giving them an opportunity to build on their existing writing skills in an institualized framework from the comforts of their home.
Pawan Rochwani, Lead Community, Events and Partnership, Pepper Content said, “We are extremely excited to work with a brand like Skillshare that truly understands the power of content. At Pepper Content, our larger mission is to build a virtual content team for any company globally. Creators and brands are at the core of our business and content, our superpower. Therefore, we aim to enable the ambitions of our creators to articulate their creativity and help brands communicate their story to the audience.”
Aayur Kaul, India Market Head, Skillshare said, “The creator economy has seen tremendous growth in the past year and is expected to boom in the coming years. Skillshare, is at the forefront of empowering creators by providing access to learning resources to help them inspire and explore their creative instincts. Our partnership with Pepper Content, is definitely a step taken in the right direction with a mission to enable the next generation of content creators in India”
Working on a new way to “get content done”, Pepper Content is building for the world from India and also looking at entering the US market by end of the year. Currently, about 4-5 percent of the company’s revenues come from outside India and the company is looking to expand the creator network and demand-side globally.
