PAD Integrated Marketing and Communications wins the digital and creative mandate for Centuary Mattresses. The account was won following a multi-agency pitch and will be looked after by the agency’s Hyderabad team. The mandate includes the overall strategy, planning and creative content requirements across online and offline platforms digital for the brand.
Uttam Malani, Executive Director of Centuary Fibre Plates said, “Our collaboration with the PAD team will undoubtedly help us in organizing and scaling our digital content ecosystem. For a mattress company, content is critical not only for brand awareness and legitimacy, but also for commercial growth. We look forward to creating some relevant and meaningful content at scale.”
“We are ecstatic with the possibility to associate with India’s leading and fastest-growing mattress brand – Centuary group on their upward journey,” said Vivek Reddy, Co-founder and Creative Director of PAD.
“I believe, that mattress as a category has loads to provide in terms of products, and coming into this area offers us a big possibility to exhibit them in an innovative manner each in terms of content and visuals. With our growing experience and expertise in content across channels, formats, languages, and geographies, we believe we can assist Centuary Mattresses to develop globally as well,” he added.
