Top Advertisers
In the Week 23 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. continued its lead with drop in ad volumes from 6053.15 (‘000 secs) to 5452.56 (‘000 secs) followed by Reckitt Benckiser Group with rise in ad volumes from 3317.55 (‘000 secs) to 3890.78 (‘000 secs) at the 2nd spot and Procter and Gamble at 3rd spot with rise in ad volumes from 800.5 (‘000 secs) to 1103.2 (‘000 secs). Godrej Group shifted from 6th spot to 4th spot with rise in ad volumes from 457.56 (‘000 secs) to 785.54 (‘000 secs) compared to last week. Cadburys India Ltd. slipped one spot down and stood at 5th position with rise in ad volumes from 513.56 (‘000 secs) to 719.9 (‘000 secs). Glaxosmithkline Group took a leap from 8th spot to 6th spot with rise in ad volumes from 453.84 (‘000 secs) to 676.53 (‘000 secs). Pepsi Foods (G) entered the chart with ad volumes of 464.06 (‘000 secs) and claimed the 7th spot. ITC Ltd. shifted one spot up and stood at 8th position with 422.57 (‘000 secs). Tata (G) dropped from 5th spot to 9th spot with 403.44 (‘000 secs) followed by Colgate Palmolive India Ltd. from 7th spot to 10th spot with 398.07 (‘000 secs).
Top Brands
In the top brands category, Dettol Toilet Soaps continued its lead with rise in ad volumes from 434.06 (‘000 secs) to 569.23 (‘000 secs). Lizol all in 1 took a leap from 5th spot to 2nd spot with rise in ad volumes from 300.74 (‘000 secs) to 463.46 (‘000 secs) compared to last week. Dettol Antiseptic Liquid retained its 3rd spot with rise in ad volumes from 346.62 (‘000 secs) to 448.76 (‘000 secs) followed by Harpic Power Plus 10X Max Clean at 4th spot with rise in ad volumes from 315.4 (‘000 secs) to 448.56 (‘000 secs). Dettol Intense Cool Soap dropped from 2nd spot to 5th spot with drop in ad volumes from 382.57 (‘000 secs) to 350.71 (‘000 secs). Colgate Dental Cream shifted one spot up and claimed the 6th position with rise in ad volumes from 291.62 (‘000 secs) to 311.1 (‘000 secs). Horlicks slipped one spot down and stood at 7th position with 294.89 (‘000 secs). Ultratech Cement entered the chart and claimed 8th spot with 285.6 (‘000 secs). Glow & Lovely Advanced Multivitamin slipped one spot down and stood at 9th position with 246.93 (‘000 secs) followed by Veet Cold Wax Strip at 10th position with 244.94 (‘000 secs).
