Father’s Day is celebrated to honour the real life superheroes and thank them for their impeccable role in the lives of family members. Being the pillar of the family they have always been supportive and played their parts silently without being expressive. Father’s Day acknowledges and celebrates the selfless person who gives everything, putting family ahead of anything in his life.
Brands have come up with unique and emotional campaigns to cherish selflessness of fatherhood and encourage the consumers to acknowledge father’s through appreciation.
Shoppers Stop
Shoppers Stop, has launched their digital campaign #CoolDads this Father’s Day. Drawing inspiration from millennial fathers, the campaign surprises us with a modern take on dads. Parenting styles have evolved over the years and fathers are adapting to new trends and ideologies, making them more accepting of change. The campaign highlights this light and liberal side of fathers that are aiming at being the #CoolDads.
These digital films based on real-life situations showcase the progressive and modern take fathers have on events in their children’s lives. Be it backing their child when called into the principal’s office or being open with his daughter about parties and boys, they are breaking the “strict dad” stereotype and carrying a more understanding approach towards their children. They are the propagators of fun, the protector of secrets and the safety net. They are our #CoolDads.
Archies
Archies, celebrates Father’s Day by dedicating a digital campaign, across their social media platforms, highlighting that fathers are always thinking about their children, family and its future, ‘Papa chahe jitna gussa karlein’.
Gifts have significant symbolic value, and such occasions are special. The campaign is designed around how a father is always worried about their children and their future. They keep pushing the children for the best. On Father’s Day, the brand takes the initiative in honouring our personal superheroes while crafting emotive stories to honour the father-child bond.
Alright- Lifelong Online
Alright, the premium entertainment vertical of Rusk Media, recently released a Father’s Day campaign video, “Match Date with Dad”, in collaboration with Lifelong Online, an Indian innovative appliances solution provider. The heart-warming video is an ode father-son relationship in the modern world, where today’s generation finds it difficult to spend time with their parents.
Capturing the essence of a son’s bond with his father, “Match Date with Dad” reiterates the fact that though we are absorbed in our work routine we must not miss the precious moments of spending quality time with our parents. The episode also allows relatable avenues for brand to connect with their target audience. Lifelong Online, the innovative appliances brand is carefully woven in the storyline of the special episode that connects well with the characters and drives the message that Father’s Day can be made special by simple thoughtful gestures. It is one such collaboration that perfectly blends with the content and theme of the episode.
TenderCuts
TenderCuts, the omnichannel meat and seafood D2C brand, rolled out their special Father’s Day campaign with Cricketer Dinesh Karthik and the famous Chef Sanjay Thumma. The digital film rightfully evokes a sense of nostalgia while cherishing the contributions of a father.
The D2C brand TenderCuts released a video that revolves around Cricketer Dinesh Karthik sharing a short story about his experience on Father’s Day every year. He shares that every year on Father’s Day, his father would prepare Mutton Biryani for the family. This year, he plans to emulate his father by preparing a delicious Mutton Biriyani himself.
As a part of the campaign, TenderCuts engaged with its customers on all social media platforms, encouraging them to share their unforgettable personal memories with their father. The best 3 videos would be awarded with a mini cricket bat autographed by Dinesh Karthik. The campaign was conceptualized in-house, and no agency was involved.
Humanitive
Humanitive, honours Dad with a Father’s Day campaign. The ad is centred on a father’s feelings toward his children, as well as understanding and pouring love on him through presents. It emphasises that parenthood is a full-time profession that ought to be recognised and appreciated by everybody. The campaign emphasises the importance of the father’s involvement in his children’s and family’s lives.
This Father’s Day, Humanitive is introducing the #PapaNeSikhayaTha campaign, which focuses on one of the most fundamental values a father teaches his children — kindness. Giving them a Humanitive Gift Box for Father’s Day allows you to make a gift on their behalf to one of our partner Non-Profits; a discreet way to thank them for crucial life lessons. Even grandfathers, stepfathers, adoptive fathers, and other father figures can be honoured.
CAFÉ PRIDE
This Father’s Day express your love to the most special man in your life by treating him to an extravagant meal at Café Pride, Pride Plaza Hotel Aerocity New Delhi on 19th June from 12 pm to 3 pm. The all-day dining restaurant hosts “A Treat for Your Dad”, a specially curated menu inspired by what dads would love to indulge in. To make the day even more memorable the restaurant is offering a 50% discount on the buffet lunch. Café Pride features a curation of delectable dining experiences set in a casual atmosphere, complemented by traditional Indian hospitality.
As the popular saying goes, “The way to a man’s heart is through his stomach”. There are no better ways to pamper your loving dad than to surprise him with an exceptional gastronomic experience he truly deserves.
Westside
Westside suggests some perfect gift ideas with a wide range of collections to pamper fathers this Father’s Day. From coffee brewing accessories like a French press to statement wine glasses and whiskey glasses, from indulgent grooming and skincare products to top-notch men’s perfumes.
Versace
This Father’s Day play a little higher with luxury watches from Versace’s latest Men’s collection. Crafted with exquisite attention to detail to keep you running fashionably on time, Versace timepieces reprise the uninterrupted line motif, symbolizing infinity, and unity, in color combinations with the straps, bracelets or dials.
The brand is known for its innovational designs and is characterised to meet unique combinations of carefully controlled craftsmanship and creative styling. Greca Dome Collection and Hellenyium Chrono are the innovative models.
TradeIndia
TradeIndia launched its Father’s Day campaign #HumHaiNa. Father’s Day is a time when our thoughts turn to the unique relationship we enjoyed with our fathers as young children. It’s now the time to care for them and connect them back with their long-lost dreams.
The campaign tugs at the audience’s heartstrings and beautifully shows the love a daughter has for her father. It further emphasizes on the ability of today’s youth to leverage digital transformation to spark growth. The digital film #HumHaiNa has been amplified on LinkedIn, Instagram, Facebook.
India Circus
India Circus suggests some unique gifting ideas for Fathers who are the most selfless and giving humans in the world. Finding a special gift for dad is not always easy, especially when you are trying to find something that won’t be sitting around in the corner of his room. While you might be scrolling endlessly from app to app to find the perfect gift, India Circus recommends some unique and stylish gifts for your daddy cool!
Geometrical Empress Blue Laptop Sleeve, Monochrome Palm Coffee Mugs, Argent White Floor Lamp, The Lotus Monochrome Reiteration Stationery Set, Mughal Doors Reiteration Tapered Copper Bottle, Tropical Chimes Belt Bags, Floral Hypnosis Shot Glasses, Magic of Dawan Playing Cards.
