Myntra announces the launch of its College Campus Ambassador program to engage deeply with its thriving cohort of Gen-Z consumers in the country.
This is one of the two-part Creators Campaign being driven by Myntra StyleCast, which collectively comprises over 1000 influencers, that aims to bring together uber-trendy Gen-Z who are passionate about fashion and can create awareness around fresh and affordable fashion on StyleCast within their clout, including circles on campuses.
With this program, Myntra aims to further strengthen its position as expert on all things fashion, among young shoppers, while enabling opportunities for the young fashion enthusiasts in the content creator space. The latter includes the chance to learn the ropes of content creation through mentoring and guidance from popular macro Myntra Style Squad influencers as well as getting a chance to be featured on Myntra’s live commerce propositions, Myntra-Studio and M-Live, and social media channels to give their content creation pursuit the right launch pad.
The influencers that partner with the platform for the campaign are given access to a range of Instagram-worthy merchandise with an opportunity to get featured across Myntra’s highly popular social pages and application, also helping them build their fandom.
Myntra StyleCast Campus Squad includes an array of students aged 17-21 years, from some of the best universities in the country including Indian Institute of Art & Design, Pearl Academy, NIFT, Lady Shri Ram College, Delhi University, Mount Carmel College – Bengaluru, Indian Institute of Fashion Technology and Symbiosis Institute of Design – Pune to name a few. These campus ambassadors are the faces of Myntra on their respective campuses.
The Gen-Z audience relies heavily on social media influencers for shopping inspiration, trends that are affordable and are also shaping the fashion trends with their preference for all things cool and distinct, emerging as an important and expressive consumer group to influence purpose-driven brands. This will not only help Myntra & StyleCast build social share of voice, but will also drive end conversions on Myntra, creating contextual and engaging content in higher volumes.
Myntra chooses campus influencers on the basis of their relevance with the Gen-Z audience, relevance in the content creation industry, their knack for edgy and trendy fashion, and their diversity and reach. Through the Campus Ambassador program, Myntra intends to achieve over 250 million impressions on social media over the course of this year.
Commenting on the StyleCast Influencer and Campus Ambassador Program launch, Padmakumar Pal, Vice President & Business Head – Apparel, Myntra said, “Creator-backed commerce is at our core and we want to harness the power of the younger, budding influencer pool by presenting them an opportunity to build highly engaging communities on Myntra Studio and M-Live, while showcasing a wide range of trending styles to our audiences on StyleCast and enabling shopping based on community recommendations – just how the Gen-Z prefers. Our Campus Engagement initiative is an important aspect in this direction and we look forward to forging lasting relationships with our next generation of shoppers through our on-ground ambassadors who will be key to unlocking our next phase of our growth.“
