New Delhi: nurture.retail, the B2B e-commerce arm of nurture.farm, announced its association with Bollywood actor Manoj Pahwa to promote its app within the agri-retailer community of India.
nurture.retail is a platform that allows agriculture input retailers and distributors to buy crop protection products, fertilisers, nutrition and biological products, farming equipment, seeds and cattle feed directly from the manufacturers. All products are delivered to the doorstep of the retailer free of cost.
Speaking on the association, Jyoti Vaddi, Head of Marketing, nurture.farm said, “nurture.retail is digitising the traditional ag-inputs marketplace, bringing to agri-retailers an e-commerce experience loaded with features and benefits essential to running a successful retail business. The main objective of our association with Manoj Pahwa is to drive awareness about the nurture.retail app amongst the retailer community. Manoj Pahwa has been on screen for a very long time, being a part of several big movies & TV shows. His popular comic demeanor renders him a special place in the Indian audience’s mind as a jovial and approachable member of the society. The nurture.retail ads capture this essence of his personality, as a reflection of an agri retailer/dealer who is friendly and welcoming.”
“The core message of the ad is delivered through the tagline: nurture.retail ka vada, munafa hoga sabse zyada, i.e., the ad depicts how being a nurture.retail app user makes a retailer profitable. We also have shorter films that focus on specific USPs of the app – the convenience of 48 hour delivery, authentic products at best prices, credit provision for purchases on the app. These ads will run on all digital platforms, mainly YouTube, Facebook & Instagram & on Google’s Display Network,” she added.
