Mumbai: Tata Play, formerly known as Tata Sky, adds its 13th OTT platform, hoichoi to Tata Play Binge. The integration carries forward Binge’s objective of providing users access to content from across all OTT platforms in multiple languages, as well as easing the process of content discovery. With the incorporation of hoichoi, users will have access to a vast library of movie titles and 100+ original series in Bengali. Enabling a wider audience appeal, the key shows are also dubbed and presented in Hindi.
Commenting on the addition of a new partner app, Tata Play’s Chief Commercial and Content Officer, Pallavi Puri, said, “Entertainment in the digital age is breaking barriers of language and borders, leading to a widened horizon for content discovery. This allows viewers to choose their titles basis storylines, and not restrict themselves to language or region. With this partnership, we aim to take hoichoi’s vast Bengali movie and original series collection to whole of India and diversify the watch preferences of the viewers.”
Adding to the above, Vishnu Mohta, Co-founder,hoichoi said, “As a brand, hoichoi always aims to provide quality entertainment across the nation and globe and to as many people as possible. This partnership with Tata Play binge takes us a step closer to that goal. With this collaboration we can reach a wider audience and have our content on a platform that traverses across language barriers, and we are glad to be doing this.”
