Dentsu India has once again ranked amongst the top three, continuing its growth velocity, in the latest RECMA Media Agency Ranking Report.
dentsu X leads the chart with a 153% growth rate for the past 3 years. It is India’s #2 agency since 2020, narrowing the gap with Mindshare in 2021. Driving experiences beyond exposures, dentsu X engineers brand outcomes and growth.
iProspect has clocked 83% growth in 2021. Growing our brands at the intersection of culture, content, data, and tech is paying a dividend to our clients and our business.
And Carat, designing for people, has recorded 60% growth over the last year, delivering an unparallel capability to unlock real human understanding to connect people and brands by designing powerful and engaging experiences.
Divya Karani, Media CEO South Asia, dentsu said, “Yes of course, our clients and people value our vision, our continuous re-invention and rigour but scaling at this unprecedented trajectory for the past three years now, is a huge validation! Even more gratifying is that all our media agencies, each with their unique proposition are performing full throttle. Transforming by design, dentsu is planning the next steps, even as we continue to scale. With our deep specialism in media, creative and CXM, we are constantly focused on stitching up integrated business transformative solutions for our clients.”
Dentsu’s recently released Global Ad Spend report, forecasts India’s growth at 16%, reaching US$ 11 billion in 2022; growing past the 2019 pre-pandemic level. Digital is expected to clock double the momentum, contributing 33% of overall India spends.
