Gillette Venus, the female hair removal brand rolls out its latest campaign – #LoveYouToVenusAndBack this Friendship Day featuring young creators of the industry, Prajakta Koli, Barkha Singh and Sanjana Sanghi. The film brings together three BFF duos talking their heart out and engaging in a candid conversation with their best friends from real life. In this honest confession, they are seen discussing everything, right from what they love about each other to how they have helped each other overcome their fears and inhibitions.
Building on the insight, that it is our best friends who help us face and conquer our fears and insecurities, the campaign video features three BFF duos challenging each other by giving them some absurd and weird stuff to try. From dancing with a Hula Hoop, to boosting confidence with Karaoke, to trying hair removing with Venus for the first time, best friends challenged each other to help them get past their inhibitions.
Saurabh Bajpai, Senior Director & Country Category Leader, Gillette India said, “At Gillette Venus we have always aimed to make every girl feel comfortable and confident in her own skin. We understand that she reaches out to her friends and peers for every small and big thing in her life. Through the campaign video, we want to celebrate these friends who are the biggest support system and make sure that she doesn’t give into her fears but rather stands by us as we tackle them. As a brand looking out for young girls, we took it upon ourselves to ensure she tells her friend, #LoveYouToVenusAndBack this Friendship Day.”
Prajakta Koli, Youtuber and Actor said, “I am an extremely open person on social media and tend to share everything about my life with my YouTube family. But there are always certain inhibitions that you only speak about with your most loved ones. This is the first time through the Venus campaign video, my best friend and I got together to confide and help each other overcome our apprehensions and social anxieties and I am grateful for that. To all my YouTube friends out there, I #LoveYouToVenusAndBack.”
The brand has also launched the latest edition of the Venus Snap. Enriched with avocado oil for smooth skin, it is the perfect addition to a girl’s beauty kit. Enabled with soap gel bars and equipped with a travel-ready handle, the hair remover comes in compact packaging that makes it easy to fit into the palm. It is available to purchase on e-commerce websites – Nykaa and Amazon at a cost of INR 399.
