Crompton Greaves Consumer Electricals, one of Indian consumer durable brands, has unveiled its very first TVC for its range of Ameo Neo Mixer Grinders. A humorous yet ingenious multimedia campaign meant for all food lovers, the new film reveals the “The Secret of Fine Taste” with Crompton’s latest mixer grinder that comes with MaxiGrind Technology.
The TVC focuses on how its mixers perform when it comes to the finer grinding, elevating any meal into a tasteful dish. Presenting a convenient cooking experience through a split screen filled with visual illuminations, emotions and characters, the brand aims to communicate its unique MaxiGrind Technology offering finer grinding that is perfect for people who eat delicious and palatable food.
Talking about the company’s latest campaign, Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals Ltd. said, “We are delighted to launch our very first Ameo Neo Mixer Grinder campaign that unveils the ‘The Secret of Fine Taste’ for all food enthusiasts and home chefs alike. Our goal at Crompton has always been to curate innovations that bridge the gap between consumer insight and convenient consumer experiences. With the latest TVC, we have aimed to package our communication through visual and artful humour to help our consumers relate to their kitchen cooking woes and plug in the transformation that the new-age MaxiGrind Technology can bring into our kitchens to help us cook food, in a more efficient and fun way!”
Capturing the nuances of everyday cooking, the newly launched TVC conceptualized by BBDO demonstrates the approach of 2 characters – the Crompton man and the regular man that represent the very notion of eat to live and live to eat good food.
The 360-degree campaign will be launched on television and will further be amplified through various other mediums of the media.
Further talking about the latest campaign, Hemant Shringy, Chief Creative Officer, BBDO Mumbai said, “When you’re passionate about something, it shows. Like you can see the man on the right in the film is passionate about food and it shows from the precise measurement of the ingredients he picks to the products he chooses. And similarly, you can see Crompton’s passion for innovation with every new product they launch. And for a nation of foodies and the land of masalas, it’s perfect product to experience the finer taste.”
