Gurugram: Healthy food brand Salad Days has appointed Parthsarthi Gupta as its Chief Financial Officer, bringing on board an executive who previously backed the company as an investor during its Series A funding round.
Gupta joins the company after serving as a Founding Member of Client Associates Alternate Fund (CAAF), where he led the due diligence and execution of Salad Days’ Series A investment before transitioning from investor to operator.
As CFO, Gupta will oversee financial planning and analysis, treasury and banking relationships, statutory and tax compliance, and capital structuring. His role also includes building the company’s central data warehouse and management information system (MIS), integrating data across kitchens, cities and sales channels to support operational performance and scalability.
In addition to finance, Gupta will work closely with Founder and CEO Varun Madan on strategic initiatives, including channel expansion, new product development and preparations for the company’s next fund-raise, expected over the next nine to 12 months.
Commenting on the appointment, Varun Madan, Founder & CEO, Salad Days, said, “As Salad Days moves into its next phase of growth, having the right financial and data infrastructure in place becomes critical to how we scale. Parthsarthi brings a rare vantage point to this role: he led the diligence on our own Series A before joining us, so he understands the discipline behind our growth better than most external hires would. His mandate goes beyond finance. He’s building the data and MIS systems that will give us a single source of truth across our kitchens and cities, while also working closely with us on strategy as we prepare for our next fund-raise. This is exactly the kind of structured, fundamentals-first approach we’ve always believed in, and having someone with his combination of investing and operating experience lead it gives us real confidence as we scale.”
Speaking on his move from investor to operator, Parthsarthi Gupta, Chief Financial Officer, Salad Days, said, “I backed Salad Days as an investor before I joined it, and I’d been a customer for years before that, ordering in as a renter in Gurugram long before I ever diligenced the business. So my conviction here was built from three sides: as a customer, as a banker who watched this category form, and as the investor who chose to back it. Crossing over to help build it from the inside felt like the natural next step. Salad Days has earned a rare thing in this category, a profitable, disciplined business with a genuinely loyal customer base, and my job now is to give it the financial and data backbone to scale that without losing what makes it work, and to make sure we’re ready, financially and operationally, well ahead of our next chapter of growth.”
Gupta brings nearly a decade of experience in investment banking and alternative assets, having most recently helped launch and scale Client Associates Alternate Fund (CAAF), the firm’s asset management platform. As a founding member of the fund, he led execution on four of its five portfolio investments, including Salad Days.
He holds a Post Graduate Programme in Management from the Indian School of Business and a Bachelor’s degree in Finance and Investment Analysis from Shaheed Sukhdev College of Business Studies, Delhi University.
Founded as a bootstrapped venture, Salad Days operated profitably for nearly a decade before raising institutional capital through its Series A round. The company said Gupta’s appointment aligns with its focus on strengthening financial discipline, enhancing data-driven decision-making and building the infrastructure required to support its next phase of growth.
