Commemorating the 75 years of Independence, two main campaigns were launched. ‘Azaadi ka Amrit Mahotsav’ for an Aatmanirbhar Bharat and ‘Har Ghar Tiranga’ for everyone to hoist the Tricolour at home as a tribute to the ones who fought for our country so that millions could live and dream freely. People from all walks of life participated whole-heartedly and with pride.
Brands in India overwhelmingly rolled out inspiring campaigns with patriotic themes to strike a chord with the mood of the nation.
Another set of the Independence Day featured campaigns are Euro Safety Group, Nilon, Asian Paints, Ceat Tyres, Skoda Auto India, Lodha, ACC, Indiabulls Home Loans, Himalaya BabyCare, Reliance General Insurance, ARTH, Upstox.
Euro Safety Group
Euro Safety Group, one of the leading integrated manufacturers and distributors of a wide range of PPE, has recently launched its new digital campaign #MaiAzaadHuKyunkiMaiSurakshitHu to celebrate the spirit of patriotism on India’s 75th Independence Day.
The digital film features the Euro Safety workers and shows freedom from fear; how a safe person feels free and how release comes from being safe. It highlights the importance of the brand’s product and equipment. The objective of the campaign is to build trust among the people in their products and equipment as every person who is safe at work is free from the fear of accidents.
Nilon
Nilon’s Independence Day campaign #AzaadiNayiShuruatKi highlights how making a new start can make one feel truly free. A great way to celebrate India’s Amrit Mahotsav, the 75th year of Independence
The campaign highlights the lives of many of us who travelled away from our homes and made small new beginnings. Through our campaign, we want to highlight this emotion and encourage people to make and celebrate new beginnings, no matter how small they are.
Asian Paints
Asian Paints released a touching film for Independence Day that is an ode to the ones who fought for our country, so that millions can live and dream freely in their homes.
CEAT Tyres
CEAT Tyres through its film delivers the message of hope mirrored in their efforts of keeping their customers safe on every road, allowing them to reach their destinations with hope in their hearts. It is this carefully fostered hope that eventually brings about change and strengthens the nation.
The film starts with ‘Master Sahib’ getting ready for a long daily commute to the school to teach a solitary student. He sets off in heavy rain but remains secure on the muddy road riding on his safe and dependable CEAT Tyres. Once at the school, the teacher asks the student to start singing ‘Vande Maataram’. He is surprised when four other students walk into the classroom and join in the celebration. It is a joyful occasion to learn that more students will now begin coming to the school. The hopes that the teacher had patiently nurtured are now coming to fruition and change is happening.
Skoda Auto India
On the occasion of India’s 75th Independence Day, ŠKODA AUTO India has released an inspiring short film “Free the Soch” or “Free the thinking”. The film plants a thought into the viewers’ minds in an attempt to overcome societal prejudices that limit their dreams
The 2-minute digital short film features four characters who have overcome social limitations. A 60-year fashion model, a trans person pursuing martial arts, a young man who is an award-winning Kathak dancer and a racing enthusiast who loves taking her ŠKODA SLAVIA around a circuit on weekends. The film encompasses most prevalent prejudices and shows what is possible if said prejudices are done away with.
Lodha
Lodha brings back the ‘Apna Ghar, Apna Desh’ campaign to celebrate the pride of building the nation and owning a great home. The 360-degree campaign sheds light on the significance of Independence Day with a rousing narrative that imbues the ‘Building a Better life’ brand ethos.
ACC
ACC has launched #BuildingIndia campaign to relive the iconic architectural wonders that have been built with ACC’s products – wonders built as early as 1936 to many wonders of today. The company released a series of byte-sized short films on the occasion celebrating ACC’s contribution to nation building .
Indiabulls Home Loans
On the occasion of our country completing 75 years of Independence, Indiabulls Home Loans has released a commemorative song titled ‘Har Ghar Tiranga, Ghar Ghar Tiranga’.
The patriotic track lends a voice to the Government of India’s noble ‘Har Ghar Tiranga’ initiative. It urges all fellow Indians — family, friends and colleagues, to proudly unfurl & wave our country’s distinct identity – the national tricolor, on the momentous occasion of India completing 75 years as an independent nation from their homes.
Himalaya BabyCare
Himalaya BabyCare has launched a video on this Independence Day giving us a peek into the cultural diversity yet coming together to celebrate the 75 years of independence channelizing civilizational strengths into a new shaped future.
As a token of their appreciation and respect, Himalaya BabyCare has captured the priceless moments of the babies in a room celebrating cultural diversity yet bonded by the power of love. The video comes in a montage of sequences where the babies in their playful mood rhymes the national anthem of our nation and echoes the tune of independence. It ends wishing every Indian – ‘awaze hai anek phirbhi bhavna hai ek’.
Reliance General Insurance
Reliance General Insurance, one of leading General Insurance companies, has launched its official jingle to celebrate #FreedomToCustomise in insurance on the occasion of the Country’s 75th Independence Day on 15th August.
Its recently launched product Reliance Health Gain Policy, gives its customers the freedom to choose and personalise their health policies as per their requirements. Thus, the brand decided to celebrate such a one-of-a-kind offering with a fine musical treat. The audio asset, which features Reliance GI’s employees, is also a tribute to the employees of Reliance General Insurance, who crafted this superior health product.
ARTH
Building on ARTH’s vision to influence people’s lives positively, the campaign captures the values that ARTH stands for; the sense of commitment and responsibility to bring about an impact.
The campaign #Deshkirakhi captures the love with which these women create the beautiful rakhis, packages them with care and finally dispatches them to be taken to the borders. The video unfolds a range of emotions in the viewer as it shows each rakhi being created, packed with a personalized heartfelt letter and sweets to each recipient. The personalized letter has the names of all the employees of ARTH and hence symbolically being sent from all 80 people working at ARTH as well as all those who created the rakhis.
Upstox
Upstox, an online investment platform, launched a short animated video centered around the theme of “Findependence” as part of their Independence Day campaign. Findependence refers to financial independence; being completely self-reliant in terms of finances.
With the short animated video, Upstox wanted to highlight the shift in investing behaviour over the last 75 years. Indians have made rapid strides towards becoming financially aware and independent. While the progress is credible, there is still a long way to go. Upstox’s long term aspiration for a #FindependentIndia is to educate and empower Indians and have an investor in every home, or ‘Har Ghar investor’.
