Colors Kannada has recently launched its new fiction show Kendasampige, a story based on two siblings who are into flower selling business.
As a part of the marketing campaign, the channel has launched a fragrant print campaign with Kannada newspaper Vijaya Karnataka. The front page of the daily was scented with the fragrance of the Champa flower, symbolizing the fiction title Kendasampige. Around 5 lakh copies of perfumed newspapers were circulated across Karnataka. Dr Shivaraj Kumar visited the newspaper’s offices and posed for a picture with this innovative print copy.
Speaking about the campaign, Shriram B R, Director – Marketing, Colors Kannada said, “A unique approach like this can always help the brand to meet the objective of the launch. Champa (Sampige) flower fragrance has given readers a fresh feel to start their Monday while establishing a strong connect to the show’s theme.”
Kendasampige is a story based on brother-sister bonding who are slumdwellers and are into flower selling business. Starting August 22, Kendasampige will be airing Monday-Friday at 6.30 PM.
