Creative INC., the integrated marketing communications agency has bagged the branding, strategic & creative mandate for Yogic Secrets Healthcare.
The agency’s New Delhi office will be managing the Yogic Secrets Healthcare account and will be led by Pramit Jagannathan, Head Strategy and Charu Nathan, Creative Director along with a highly specialised creative and performance team based out of its Delhi & Mumbai offices.
“We are delighted to get this opportunity. Today, nutraceuticals have received a considerable interest due to their safe, nutritional, and therapeutic effects on health.,” says Charu Nathan.
“The world at large is turning back to traditional and natural systems of wellness and is beginning to rediscover the benefits of natural products in everyday life. The purpose of Yogic Secrets Healthcare is to introduce solutions that emphasize the maintenance of healthy living which is more than just the absence of disease. In other words, the focus is to maintain the functional ability of individuals which is of highest importance,” says Dr. Anil Khandelwal, MD & CEO, Yogic Secrets Healthcare.
Commenting on the win, Yogic Secrets MD & CEO, Dr Khandelwal added, “We met Creative INC. nearly 4 years ago and were quite impressed with their specialisation in the healthcare domain which is nearly impossible to find. Since the brand was at its nascent stage at that point, we could not go ahead with the mandate in 2019. Now that the brand is in its Series A funding closure, we felt the imperative need of not just an external agency but a marketing partner, and that’s what we found in Creative INC. post evaluating several agencies across Delhi and Mumbai. I further want to add that team Creative INC. has a very good understanding creating a robust and penetrative brand marketing strategy and have several brands to their credit across the Pharma & Nutraceutical industry.”
