INOX Leisure Ltd, today announced that it will be screening the LIVE matches of the Asia Cup 2022 on cinema screens. The 15th edition of the Asia Cup 2022 which will be played in UAE, is beginning on 27 August, 2022 with the Finals scheduled on 11th September 2022. INOX will showcase all matches featuring Team India. INOX will screen the LIVE matches at multiplexes across more than 30 cities of India.
The brand’s statement on the development read, “INOX’s initiative of screening LIVE matches will be a boon for the fans who wish to experience the stadium-energy in a carnival-like atmosphere, in a safe & hygienic ambience. The comfort of the cinema hall in an air-conditioned environment will add to their overall cricket watching experience. Fans will be able to enjoy INOX’s extravagant food-combos and scrumptious gourmet options served at the multiplexes while enjoying the matches.”
Anand Vishal, Chief Operating Officer – INOX Leisure Limited said, “This Asia Cup 2022, INOX is all set to welcome the cricket fans to this unparalleled and stadium-like experience across the country. With this unique initiative, our aim is to provide our patrons the feel of pulsating energy as if one were in the stadium itself. We are waiting to welcome cricket fans to our cinemas to come and watch the Asia Cup matches together on our giant screens, with fantastic surround sound which will create an atmosphere like no other. Cricket is a religion in India and Asia Cup is one big festival, and we are delighted to bring the cricket action to the big screens at the INOX cinemas.”
