‘Teachers Day’ is celebrated every year on 5th September to acknowledge the dedicated contribution of teachers in the society. The day marks the birth anniversary of Dr. Sarvepalli Radhakrishnan, India’s first Vice-President and second President. He was a recipient of Bharat Ratna.
Teaching is one of the most significant profession that teaches all the other professions. It imparts education and shapes the budding learner to build career and achieve milestones in life.
The day is commemorated to express gratitude, respect, and love for all the teachers for their immense contribution in shaping us for what we are today. It could be our teachers at school, our parents or our elder siblings whoever guided us in the right path.
Brands paid tribute to teachers by rolling out unique and insightful campaigns like #TrForTeachers, #SikhaoSukoonSe, #CareerKaCompass, #MyTeacherMyHero to name a few.
Brands featured are Navneet Education, Extramarks Education, Newton School, OrangeSlates, Himalaya BabyCare, BYJU’S, mPokket, Orchids – The International School, Candyman Fantastik Chocobar XL, Godrej & Boyce and Teachmint
Navneet Education
Navneet Education celebrated Teachers’ Day by launching a digital campaign #TrForTeachers, to honour teachers with the title of Tr. before their names.
The campaign revolves around a social experiment where people are asked to name the most and least important persons among a panel of four professionals by looking at their names. Three of the names have titles of Dr., Capt. and Justice and are hence deemed more important than the fourth one; an elderly lady with no title to her name. It’s then revealed that she’s a teacher. And not just any teacher. But the one who taught the Captain, the Judge, and the Doctor.
Extramarks Education
Extramarks Education, the Ed-tech giant, has released a new film titled #SikhaoSukoonSe, featuring teachers employing Extramarks, the Teaching App for school and classroom activities.
The film displays a modern view of teaching and emphasizes how The Teaching App aids teachers in the teaching process, skill building, and professional development. With this campaign, Extramarks encourages a much-needed conversation to make education powered by innovation and advancement to ensure that teachers are supported with adequate technology tools & resources to improve classroom learning outcomes.
Newton School
Newton School, an edtech platform that helps students upskill and become high-quality software developers, launched an ad campaign called #CareerKaCompass that digs deep into the student-mentor relationship. It’s a heartwarming take on how mentors and teachers serve as a guiding light for students’ professional and personal journeys, assisting them in reaching their goals.The aim of this campaign is to highlight how mentors are a constant presence in a student’s life, through failures and learnings, and the ultimate success.
OrangeSlates
Teacher upskilling platform OrangeSlates, has been working relentlessly towards educator’s re-skilling and subsequent growth in their careers. OrangeSlates has introduced a digital campaign to nudge teachers to use the abbreviation ‘Tr’ as a prefix to their name to mark the nobility and importance of the profession. Hundreds of teachers across the country have already adopted this prefix.
The motive behind the campaign is also to celebrate the gurus who worked hard and ensured that every student still received knowledge and learning even at times when the world was under a complete lockdown. The Indian education system was not well-equipped at the time to adapt to online teaching and learning. It was the teachers of India who came together to not only align themselves with the changing format but also to make sure students were learning efficiently and to the best of what was possible during such unprecedented times.
Himalaya BabyCare
Himalaya BabyCare has launched a video on this Teacher’s Day, celebrating every parent as the first teacher in a child’s life. The video gives us a sneak peek into the special bond and beautiful moments shared between the parents and their kids as they work towards shaping a better future for them.
To pay respect to every parent this Teacher’s Day, the video depicts how while growing up a small child follows every action of their parent showcasing an eternal bond of love, friendship, trust, and faith.
BYJU’S
BYJU’S, the leading edtech company, marked Teacher’s Day with the launch of a new film titled ‘Student Forever’. The inspiring film celebrates the learning journey that teachers embark on. In the film, a teacher from a small town is shown to dedicatedly learn from all the sources that he can find around him.
The film throws light on the effort that teachers put into staying up to date and learning themselves. It sends the message that in order to teach students well, teachers become students forever too.
mPokket
mPokket, the fastest-growing lending platform launched its Teacher’s Day campaign, #MyTeacherMyHero, celebrating the contribution of teachers in shaping the future of students.
The social media campaign has been released on Instagram, Twitter and Facebook. As part of the campaign, the brand has launched a contest on these social media platforms where individuals have to upload a picture with one of their teachers and share a valuable lesson taught by him/her. mPokket will be giving out exciting gift vouchers to the top 3 winners of the contest. The campaign is aimed at Gen Z and millennial audiences, who are most active on social media and enable them to share the special qualities instilled in them by their teachers and mentors.
Orchids – The International School
Orchids – The International School, on the occasion of Teacher’s Day has come up with a small note along with a video creative.
Candyman Fantastik Chocobar XL
ITC Ltd’s Candyman Fantastik Chocobar XL celebrated Teacher’s Day with Sushila Devi and Avinash Sable, Silver winners at the Commonwealth Games along with their coach who played an instrumental role in nurturing their talent, making the nation proud on the global sporting platform.
Celebrating the event, Candyman Fantastik Chocobar XL achieves the GUINNESS WORLD RECORDS for creating the Longest Line of Chocolate Bars crafted using 5130 Fantastik Chocobar XL bars. Co-created in assistance with school children from Light of Life Trust, the greeting card was an outsized but
a simple heart-warming gesture paying a tribute to the nation builders. The record was achieved within 4 to 6 hours with the help of 30 volunteers along
with children from Light of Life Trust who dedicated this greeting card made with the longest line of Chocobars to their teachers.
Godrej & Boyce
Godrej & Boyce, the flagship company of the Godrej Group, commemorated Teacher’s Day in the most delightful way in their most recent film ‘A Report Card for Teachers’. The film features students from Godrej Udayachal School demonstrating gratitude towards teachers for going the extra mile during the pandemic to ensure that learning was unhindered.
The light-hearted film shows the students’ gratitude for their teachers by giving them a report card highlighting specific incidents in the most heart-warming manner. They scored their teachers with big smiles and even bigger scores for their great presentations in every class, monitoring 60+ screens during exams, getting the help of a pet to teach them, conducting online sports day, listening to them, and even accommodating grandparents and siblings in the classroom.
Teachmint
Teachmint, a leading education infrastructure startup and the creator of the integrated school platform, has released a film that puts the spotlight on school management and encourages them to celebrate their teachers. This year, Teachmint has given a voice to the emotions and gratitude the school management feels for their teachers, or as they say the ‘heart of their school’.
The film captures three candid interviews of school leaders like principals, owners and administrators who share what a day in the life of teachers looks like. From managing students, lesson planning, parent engagement, to contributing to administrative tasks and keeping operations running, teachers don many hats which makes them the pillars of strength of a school.
LPU Online:
Hashtag Orange, an Indian digital marketing solutions provider, celebrated Teachers’ Day by creating a short film, #ToughTeachers, for one of its brand partners, Lovely Professional University Online (LPU), that offers online degree courses. The short film pays obeisance to the tough teachers who were instrumental in shaping the lives of their students and contributing to their growth.
