Samsung has launched a new campaign ‘Highlight of India’ featuring Aanchal Thakur, an international skiing medalist for its Neo QLED 8K TV.
Conceptualised by Cheil India, the campaign reflects how Samsung keeps pushing the boundaries and reaching new heights with its technology innovations. The campaign also upholds the brand’s philosophy forward and honours one such modern icon who goes above and beyond her own success to benefit the nation in her field of expertise.
“India has seen some of the best athletes carving a niche for themselves at the international stage. Aanchal Thakur, being the first Indian skier to put India on the global map for winter sports, was the natural fit for us to showcase the determination and passion to lead. We take pride in being her preferred partner to present her prowess and her majestic world of skiing through the Neo QLED 8K TV that offer the most pristine picture quality and immersive soundscapes to transform your living space. The Neo QLED 8K TV is designed to be much more than a TV. It can be a game console, a virtual playground, a Smart Hub to control your home and your perfect partner to improve efficiency,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.
“I am delighted to collaborate with Samsung for the launch of their cutting-edge new range of televisions – the Neo QLED 8K. As a brand Samsung has been synonymous with innovations. Charting a new course and pushing boundaries is second nature to them. And as a young female athlete trying to make a mark in a nascent sport in India, this philosophy really resounds with me. To be associated with a brand that recognizes and promotes this quest for excellence as a Highlight of India makes me immensely proud,” said Aanchal Thakur.
