Doms Industries, an Indian stationery brand, has appointed Branding Edge Communication and Advisory to manage its communication strategy. As part of the mandate, Branding Edge will work to enhance the company’s brand positioning in India and abroad, as well as to strengthen the company’s reputation for innovative and value-creating products. The mandate will be handled from the company’s Mumbai Headquarters.
Commenting on the association, Santosh Rasiklal Raveshia, Managing Director, Doms Industries, said, “Being one of the market leaders in the stationery sector, we needed a partner that understood this and could assist us in communicating our market leadership, commercial impact, and fundamental organisational values. Branding Edge’s strategic ideas were in accordance with our goal, and we have discovered someone who shares our enthusiasm for our company’s expansion. We are excited to continue adding value to our products via innovation and to be a part of every family in the country and overseas.”
Talking about the win, Rahul Tekwani, Managing Partner, Branding Edge Strategic Communication and Advisory, said, “DOMS has created a legacy in the industry and is literally a part of many people’s lives in India. It is an exciting time for us since we have been entrusted with the duty of building the brand and continuing on its legacy. We hope to develop some high-quality communication strategies for the brand and improve the perception that the company has created with its products all over the world.”
