Brands gear up with heart-warming campaigns and urge people to celebrate Diwali together with family, friends and loved ones as the festive season has been missing the spark of physical connections over the past two years due to pandemic.
Cadbury Celebrations
Cadbury Celebrations has rolled out #ShopsForShopless, a new Diwali campaign celebrating the power of communities coming together through technology-enabled solutions. Offering a virtual store to hawkers to sell their products, the campaign aims to support and empower the ones who don’t own permanent stores.
After promoting local businesses for the last 2 years that were impacted during the pandemic, the brand has elevated the festive fervor by extending a helping hand to local hawkers. The brand will be leveraging QR code technology through which users can scan a Cadbury Celebrations pack to identify nearby hawkers and the products sold by them. It’s a seamless interface wherein consumers can also promote and set up a virtual shop for their locally known hawkers by adding simple details onto the website. Once registered, anyone can shop for the products via a phone call, SMS or even a video call. Thus, enabling hawkers to continue their business, without the hassle of finding a new spot every day, through their shop on the internet!
JKCement
JKCement WallMaxX has unveiled the new phase of its #AndarSeSundar campaign to celebrate the spirit of the festive season. The latest campaign #AndarSeSundar2.0 recognises the hard work and selfless commitment of the painter community, who are nothing less than superheroes transforming our homes and make them festive-ready.
The film showcases an emotional story that defines how empathy and humanity can make anyone’s festival Sundar. It portrays the story of a painter who found it almost impossible to go home to his daughter for Diwali celebration as he had to honour his commitment made to a young couple who are celebrating their ‘Pehli Diwali’. The twist in the tale happens when the young couple makes sure that he reaches his village on time to celebrate Diwali with his family. The campaign film has touched millions of hearts and has garnered a viewership of 4 mn within 3 days of its launch
Candere
Candere, the omnichannel JewelTech brand, announced the launch of its “Khushiyon ke Gheno se, #RishtonKoSajayein” Diwali campaign ahead of the most anticipated festival.
The film showcases a dadi (grandmother) reminiscing over old Diwali photos, saying, “Diwali abb pehle jaise kahan?” Her granddaughter plans a surprise for her by calling all her family members and gifting her a piece of jewellery on the festive occasion. It highlights the spirit of togetherness through centuries-old Indian customs and cultures associated with Diwali celebrations.
Ferrero Rocher
Ferrero Rocher, one of renowned brands has released a video ad for their digital campaign featuring Hrithik Roshan for the upcoming Diwali digital campaign. To further strengthen their brand recall amongst the consumers, this ad will be promoted across the digital space as part of the brand’s #GoldenDiwali campaign. The ethos of the brand resonates with the golden festival of Diwali as the campaign aims to establish Ferrero Rocher as the perfect choice for consumers to gift a Golden Diwali to their precious ones.
The Digital Film opens with Hrithik reminiscing about his past Diwalis with his Family. One thing that remains constant for each Diwali is his family’s love for Rocher – The Roshan’s love for Rocher’.
Coca-Cola
Kicking off the festive fervor in India, Coca-Cola has unveiled a new #MilkeHiManegiDiwali campaign. Bringing back the real magic of social connections, Coke’s new Diwali campaign urges its audience to not just ‘greet’, but ‘meet’ their friends and family this festive season.
Coca-Cola invites its audience to celebrate the real magic of festivities rooted in its philosophy. This year, Coca-Cola seeks to evoke a feeling of togetherness among people and encourages them to celebrate Diwali in-person. Over the past two years, the festive season has been missing the spark of physical connections, as people resorted to ‘virtual wishes’ amidst the pandemic.
Shoppers Stop
Shoppers Stop, the Omni-Channel retail chain has unveiled their latest Diwali campaign, “Nayi Diwali Nayi Soch” with celebrities Yami Gautam and Dhairya Karwa. It’s that time of the year when gifting loved ones is also about expressing our emotions. Shoppers Stop’s campaign, focusses on progressive side of modern Indian families, who are traditional in values, but progressive in their outlook. These 4 short stories, further elaborate how in today’s times, families evolve by adopting liberal ways to connect better with each other, with gifting being at the core of all conversations.
There are various heart-warming moments with loved ones throughout these films. At the conclusion of the film, Shoppers Stop says, “Pal bhar mein naye ho jaate hai tyohaar, bas ek nayi soch ek sath,” signifying that festivals become refreshing and special, with progressive thinking.
JBL
JBL, the leading iconic audio brand from HARMAN kickstarts its festive campaign with “Diwali Sounds Better on JBL”; highlighting the festive mood of the people after two years of muted celebrations and the sounds of festivities in the air. The 45 – day digital campaign kicks off with asking people to “Mute the World; Unmute the Festivities”.
The Diwali phase of the campaign will pivot on the scale of the festive events urging everybody to mute their worries and celebrate with zest and vigour. Diwali Sounds Better on JBL celebrates the sounds of these festivals both at home and within communities.
Tanishq
Tanishq, the jewellery brand, has unveiled the much awaited Diwali campaign, ‘Pehli Diwali’, with the onset of the festive season. The film is a tribute to every Indian woman celebrating her ‘Firsts’ along the journey of reinventing herself which is truly worthy of a ‘Pehli Diwali’ celebration. The festive campaign emphasises the optimism that evokes emotions associated with every first.
The three 40 seconds heartening films, are woven together on the premise of celebrating an expansive view of Pehli Diwali. The visually delightful series of campaign films gives viewers a sneak peek into the lives of women who believe in rejoicing every milestone contributing to their self-development. The uplifting background score coupled with a soulful voiceover rides high on emotions.
