Sonata watches launches its new campaign that spreads the cheer for the festive season. The brand has released a digital video created by DDB Mudra highlighting the positive effects, compliments can have on a person’s life. The campaign builds on the idea that sharing compliments is the best way to connect with each another and it holds the power to make a person’s day.
The video captures the campaign thought and creates positive, meaningful and impactful conversations which has been at the heart of every campaign by Sonata. This campaign showcases the unmatchable power of compliments in three chain situations.
“As a brand, Sonata has always received a lot of adulation from the consumers. We have always stood for optimism and truly believe in the ripple effect that positive cheer can have on our audiences. With the new campaign, we hope to build a great conversation starter via exchange of compliments. This is a carefully designed campaign to create space to share the brand’s vision for this festive season.” said Subish Sudhakaran, Marketing Head, Titan Company Limited.
Commenting on the campaign, Jaffer Vemmully, Senior Creative Director, DDB Mudra said, “The power that a compliment holds is unmatchable. It invokes a sense of optimism in the receiver’s mind and makes them feel good about themselves. Our thought was simple for this campaign film, to be a part of the world, in a kinder way, and make compliments contagious or a language that needs to be spoken more.”
Sonata has introduced its new range of fashion watches as a part of the festive campaign. The brand nudges people to come closer this festive season in the shared hopes of celebrating it in the way we used to before the pandemic.
